Are you a fitness enthusiast aspiring to start your own fitness YouTube channel? Or maybe you are a gym trainer wanting to expand his online reach. Beginning a fitness YouTube channel is ideal for sharing valuable fitness workout-related content and building your loyal community. Let’s walk through the steps to launch and grow fitness YouTube channel in this detailed guide.
Steps to Start a Fitness YouTube Channel
To create a new YouTube channel in the fitness category, you must first have a Google account. If you have a Google account, you can follow the steps below.
Create a Brand New YouTube Channel
Go to YouTube.com and sign in using your Google credentials. Click on the user icon in the top right corner and click on ‘Create a Channel.’ You can either choose a name or enter a new name, depending on your preference.
Upload your channel thumbnail image
Upload an intriguing thumbnail image, along with your channel logo, that reflects what it is about and your values as a YouTube content creator. You can make it using various online tools, like Canva, in the required dimensions. Remember, your channel’s logo and thumbnail appearance play a vital role in capturing your audience’s attention once they land on your channel page.
Add Description to your Fitness YouTube Channel
Setting up your new fitness channel on YouTube but branding it for your target audience is something that takes time. Make sure that you craft an enticing description for your channel. Include keywords that people enter when searching for similar content. If possible, add a channel trailer so that your audience can easily get an idea of the type of content they can watch on your channel.
Upload 5 videos on your Fitness channel
You are all set to upload videos on your YouTube channel once you have completed its branding. You might be wondering, why start with 5 videos when you can start with one?
Imagine the scenario: you upload 1 video, promote the video on YouTube, and attract your potential target audience. They watch your video, explore your channel, and all they see is 1 video, and they bounce off.
Now, imagine another scenario where you have uploaded 5 videos. Your potential target watches your video, explores your channel, gets the opportunity to watch more of your videos, and potentially thinks of subscribing to your channel.
Which one is better? I bet it’s the second one. Besides, uploading 5 videos on your channel before promoting them to your target audience also increases the chances of attracting higher watch time for your video.
Tips to Grow a Fitness YouTube Channel
Now that you know how to start a fitness YouTube channel, let’s understand a few key strategies to grow your fitness channel on YouTube.
Decide the ideal target audience for your fitness channel
There’s a very famous line in marketing that says, ‘If you target everyone, you will end up attracting no one.’ Being a fitness YouTube creator, you must have a crystal clear picture of your target audience. Are they busy working professionals looking to include some workout routines in their busy lives? Or are they women in their post-pregnancy stage looking to get active again? Or maybe you’re targeting professionals who want to get into hardcore bodybuilding and are looking for an appropriate trainer who will help them achieve their ideal fitness goals.
Before you record your first video, know every small detail of your target audience. The more deeper you know them, the easier it will be to establish a connection with them through your content.
Invest in good Quality Equipment
Launching and growing a fitness YouTube channel is very similar to running a marathon. Small, but consistent action will help you scale your channel to great heights. Record videos using a good camera, have the necessary setup, and a decent lighting environment that helps you produce good quality videos.
Although you can begin with a smartphone and a tripod, I recommend investing in the right set of equipment if you plan to attract higher audience engagement and large-scale brand sponsorships.
Create an effective Content Strategy for your channel
Creating a content strategy for your channel involves identifying the best time to upload videos, focusing your content on some common element, catering to a few non-negotiable needs of your target audience, etc.
What is it that your audience really wants from your workout routines? When are they most active in watching your videos? What will be a common theme in your videos that will help you increase the channel recall factor in your audience’s mind? Crafting your ideal content strategy helps you save time on creating content that doesn’t help you achieve your channel goals and attract your audience. It also separates your content from the noise and helps to cut through your audience directly.
Optimize your Fitness Videos for YouTube SEO
YouTube SEO helps you to optimize your videos for better ranking in search results. Your video descriptions must include keywords that your target audience often enters when looking for your content. Use an AI YouTube description generator to craft SEO-friendly descriptions for your fitness videos. Your aim should be to attract maximum eyeballs when your videos rank on the search results. To make it easier, craft video titles that make your viewers stop their endless scrolling and click to watch your video.
Edit your Fitness videos to give a professional appeal
Edit your videos using professional YouTube video editing tools to make them look appealing. Professionalism is a secret hook that keeps your viewers glued to your video. Capture video footage from different angles to show the exact steps they must follow to do the workout. Don’t mind investing some time in learning the minute details of video editing or sharpening your skills of using tools like Adobe Premiere, iMovie, etc.
Spin Your Fitness Videos with a Personal Touch
Adding personal perspective to your videos makes your content unique for your viewers. You can share your fitness journey and why you want to inspire others to remain fit. Include your client’s success stories if you have them. It will help you build credibility and trust among your viewers. Higher trust will help you buy YouTube views for your videos and grow your fitness YouTube channel.
Make your Fitness YouTube videos Shareable
Include links to your social media handles in your videos and descriptions. People don’t mind sharing content that they find interesting, helpful, and engaging. This helps you expand your videos’ reach and attract potential new viewers who can become loyal fans.
Benefits of Starting a YouTube Channel in Fitness Category
There are numerous benefits if you know how to start a fitness YouTube channel. The biggest benefit is that your content becomes part of an increasingly famous trend. Let’s explore them in detail.
Leverage a Trend
We have been witnessing a growing awareness about fitness among the masses. They are increasingly engaging with different forms of fitness content, particularly YouTube videos. Starting a fitness-based YT channel at this time can help you become a part of a rising trend, capture viewers, and nurture them to become loyal subscribers.
Build a community of like-minded individuals
Consistently engaging with your viewers through comments and building an email list helps you create a community of fitness enthusiasts who share an equal passion for sport as you. You get to share your vision, communicate your ideas, and showcase your creativity through various workout plans when you grow fitness YouTube channel. This approach helps you build a base of loyal subscribers.
Market your services
YouTube is an ideal platform, with over 2 Billion active users, to showcase your expertise and charge for the same. You can engage in potential YouTube brand collaborations and be a part of fitness sponsorship events and networking opportunities with other big-time YouTubers and influencers.
Highly Fulfilling
Imagine witnessing real positive growth among your target audience after they implement your workout strategies. Your content positively impacts others’ lives, both professionally and personally. Realizing this can be highly motivating and help you gain popularity as a YouTuber. It will fuel your hunger to keep pushing toward your channel growth despite facing setbacks.
Conclusion
Learning how to start a fitness YouTube channel can play an instrumental role in building your personal brand as a fitness YouTuber. You already know the technical steps involved in creating a fitness YouTube channel. Nurture your audience over time and convert them into subscribers. With consistent effort and experiments, you can build a YouTube channel in the fitness category. However, knowing how to create a business plan for a YouTube channel can help you monetize it effectively, following some unconventional methods.
Frequently Asked Questions
Q1. Is it worth starting a fitness YouTube channel?
Although the fitness category on YouTube is highly saturated, you can still start a fitness YouTube channel and scale it to great heights. Choose your target audience and create content that caters to their needs.
Q2. Who is the no 1 fitness YouTuber?
Jeff Cavaliere, popularly known as Athlean-X, is the no 1 fitness YouTuber in the United States.
Q3. How much do fitness YouTubers make?
If you are a beginner-level YouTuber creating content in the fitness category, you can potentially earn $150-$600 per video. If you have a decent subscriber base, with more than 10k subscribers, you can easily attract sponsorships from established fitness brands.