YouTube tests a new ad format for creators, podcasters, publishers, and others to find a unique way to monetize their content. YouTube develops host-read ads that podcasters consider adding to their video podcast. The feature introduces more advertising flexibility within YouTube, unfolding how to earn more dollars.
YouTube Tests Host-Read Ads: A New Way to Monetize Podcasts
In the overview of YouTube’s CEO Neal Mohan’s Vision 2025, he hinted at the upcoming plan for improving monetization for creators. One of the plans was to use YouTube video podcasts.
YouTube Video podcasts surpassed 1 billion daily users last month. So there’s no doubt it can work like magic if it is used right.
YouTube host-read ads are one of the ways creators and podcasters can increase your income impressively. Other podcast platforms like Apple and Spotify already have the feature developed for their creators. But if we look at them, they both work differently when it comes to host-read ads.
YouTube runs ads on videos programmatically and shares the revenue with the creator. On the other hand, Apple podcast and Spotify sell their own head-read ads. This means when the podcaster gives the green signal to the agreement, the platform swaps out the ads whenever needed.
So there’s more flexibility because creators aren’t broadcasting the same sponsorship forever. In the case of YouTube, whichever ad podcaster hosts stays forever in the video.
Despite this analysis, every podcaster should consider adding host-read ads to their videos because they are live, unlike pre-recorded ad videos. Hence, it is more trustworthy to viewers and visitors. It leaves a long-lasting impression that enables them to count on you for the content of your niche.
Conclusion
Host-read ads on YouTube will undoubtedly be a great way to monetize videos. But it may come with limited income opportunities. If YouTube plans to add the ad-swapping feature to podcasters, it will open doors for better monetization plans. But this also inspires many creators to consider switching to YouTube podcasting and leveraging their YouTube career.
