Google is improving search engine capabilities with its latest YouTube AI experiment. YouTube, a Google-owned platform, solves many users queries by showing relevant YouTube videos in search results. If the experiment is successful. Users will see a specific segment or clip of video in the form of a carousel in YouTube search results. This means users will not go to the YouTube platform. Watching the video search results will solve the user’s query.
How will AI extract Clips from YouTube to Search Results?
The feature is in pilot phase. Only a small number of YouTube Premium users can access this feature, and it is only available in English search queries. The AI models are trying to extract clips from YouTube videos. These extracted clips or segments will be presented to users. The aim is to bring relevant video to user that solves their queries.
For example, if the user searches “The best noise-cancelling headphones,”. The search results will show video carousels. A particular segment of a YouTube video that talks about the noise-cancelling headphones.
Previously, Google has utilized AI capabilities to enhance users search experience. A year back, they deployed the YouTube AI Inspiration tool, which used Gemini to suggest YouTube videos. Let’s see what the new YouTube AI experiment impacts the search results.
Impacts of AI Clip extracting from YouTube Video?
The YouTube AI experiment raises doubts. The new feature will either encourage users to watch the full video. Or it will lead to low engagement. The search query will be solved on the search pages themselves.
Overall, YouTube or Google hasn’t announced how its YouTube AI experiment will select video clips. These make the creators unaware of what strategy to implement. The creators might want to optimize their strategy to feature their video clips in search results. However, the experiment is not disclosed fully. The creators will have to hold on before optimizing their video content.
This could also lead to the formation of a new metric that creators can use to optimize their content for carousel search results.
Conclusion
The AI experiment can bring important changes to how search results function. The users will see YouTube clips in search results, which might lead to a new way to discover content. Or it can bring less engagement to the YouTube Videos. It is not announced how long the experiment will last, nor do we know whether it will be limited to premium users only. Successful or not, with the help of AI, search engines are transforming, and YouTube creators need to adapt to the latest shift.
