The new updates on the YouTube platform will provide creators with deeper insights into viewers watch patterns. Viewers will also be able to interact with the content more effectively. The latest feature is the Audience segment, which categorizes viewers based on their viewing behavior into new, casual, and regular. The most relevant option for comments. A top fans leaderboard to reward loyal fans and an AI-powered search carousel in the US.
What Are the New AI-Powered Updates on YouTube
Let’s look at each feature in detail.
Audience Segment
Let’s say you have uploaded a YouTube video, and Studio provides you with analytics such as views, watch time, and subscribed vs non-subscribed viewers, among others. The new Audience segment update gives you deeper insights. Now, creators can see what percentage of viewers are new, who are casual viewers, and what percentage are regular viewers.
Regular viewers are those who have been watching your video for 6 months or more. Casual viewers are those who have started watching your video within the last 5 months. According to YouTube Creators, the regular viewers are a very high bar to reach.
Most Relevant Filter
Now, all creators can interact with the important comments. The “Most Relevant” filter sorts comments that are relevant to connect. Such as questions, discussions, or feedback. Making audience interaction easy for creators. This filter is also available to viewers, but it is primarily creator-centric.
Leaderboard for Top Fans
The live streams will be more engaging. The viewers will earn points for engaging with the content. Viewers earn points when they send live chat messages, Super Chats, or Super Stickers. With each interaction, they get points, and they can earn a badge if they appear in the top three spots.
AI-Powered Search Carousel
The YouTube search results are now powered by AI search. When a user searches for something, they will see a carousel of relevant results. For example, users search for “top 10 places to visit in Paris,” and then relevant videos appear, solving the user’s specific query. The feature will be helpful for users to directly jump to the particular part they are looking for.
The feature began development in April and is currently available in the United States. For details, look at this report here.
Conclusion
YouTube’s new AI-powered updates are here. The YouTube report says that creators can gain deeper insights by segmenting their audience into new, regular, and casual viewers. The creators can interact with important comments firsthand by using the most relevant filter. Furthermore, the top fans leaderboard for live streamers provides top fans with an opportunity to appear in the top list by interacting with the creator’s stream. Lastly, the AI-powered search carousel feature is available to the US audience, allowing them to directly jump to relevant search queries.