Red diamond YouTube plaque: Key Takeaways
- The Red Diamond YouTube Plaque is awarded to channels with more than 100 million subscribers.
- Very few creators and brands have reached this milestone.
- YouTube introduced the award after the well-known subscriber competition between PewDiePie and T-Series.
- Most channels on the Red Diamond list focus on music, kids’ content, or entertainment.
- To reach 100 million subscribers, channels need to be consistent, create content for their audience, and adapt to different regions.
What is the Red Diamond YouTube Plaque?
The Red Diamond YouTube Playbutton, also known as the Red Diamond YouTube plaque, is a common design. It was introduced in September 2019. Channels that have crossed the 100M-subscriber mark, in accordance with YouTube Community guidelines, receive this Playbutton.
The design of the play button is very attractive. Made from dark glass and embedded with a red Baccarat crystal at the center. The YouTube logo is carved on the red crystal. The Button represents the creator’s global influence and consistency in entertaining the audience.
Who Has Received the Red Diamond YouTube Plaque(2025-26)
As of 2026, here is the list of channels that have the red diamond play button.
| Channel | Category | Subscribers | Country |
| T-Series | Music | 309M | India |
| Cocomelon | Kids | 200M | USA |
| PewDiepie | Game/Entertainment | 110M | Sweeden |
| SET India | Entertainment | 188M | India |
| MrBeast | Entertainment | 464M | USA |
| Like Nastya | Kids | 131M | USA |
| Vlad&Niki | Kids | 149M | USA |
| WWE | Sports | 112M | USA |
1. T-series: An Indian music and film production channel reached the 100 million mark in 2019. The channel got hyped during the T-Series vs PewDiePie Subscribers battle.
2. Cocomelon: It’s a kids’ content channel. The channel primarily creates trendy, interactive videos for children.
3. PewDiPie: Originally, the creator’s name is Felix Kjellberg, and the first individual creator to reach the 100 million mark.
4. SET INDIA: Sony Entertainment Television’s uploads music, reality shows, and entertainment videos.
5. MrBeast: Currently, the highest subscribed YouTube channel, known for its challenges and philanthropy content.
6. Like Nastya: Prominent YouTube kids channel, where Nastya and her parents play, learn, share music, and life experiences.
7. Vlad & Nikki: Produce YouTube Kids and family Content, suited for pre-school students. The content mainly involves sibilings antics.
8. WWE: A channel with a global audience base. Produces wrestling content on their channel and media related to wrestling superstars.
How the Red Diamond YouTube Plaque Started?
The race to 100 million subscribers became global news in 2019 during the famous PewDiePie vs T‑Series subscriber battle.
1. T-Series officially became the first channel to reach 100M subscribers on April 29, 2019
2. The milestone earned T-Series a Guinness World Record
3. PewDiePie followed shortly after, becoming the first independent creator to reach the mark
This historic moment led YouTube to introduce a new Creator Award category: the Red Diamond Play Button.
Timeline of Red Diamond Playbutton Achievements?
- 2019: T-Series reached 100M
- 2019: PewDiePie followed T-Series in a close subscribers battle
- 2020 to 2022: The channels such as Cocomelon, SET India, and WWE also reached 100M
- 2023 to 2025: The creators such as MrBeast, LikeNastya, Vlad, Nikki, and Kids Diana Show crossed the 100M milestone.
Currently, MrBeast has the highest subscriber count and has also received a customized gold button. There are other channels that have crossed the 100 million milestone but have not yet received official recognition from YouTube.
Channels That Crossed 100M but Lack Public Recognition
- BLACKPINK – K-pop music group channel
- Justin Bieber – Music Artist
- Kids Diana Show – One of the popular YouTube kids channels with more than a billion channel views.
- BangtanTV (BTS) – Widely recognized K-pop brand channel.
- Zee Music Company -Indian music label company
- Sony SAB – Indian entertainment channel
Final Thoughts
The Red Diamond YouTube Plaque remains one of the most exclusive achievements on YouTube. Since its introduction in 2019, only a handful of channels across music, entertainment, and kids’ content have reached this historic milestone.
While hitting 100 million subscribers is rare, the journeys of these creators reveal one universal truth: global thinking, consistency, and audience‑first content are the real drivers of long‑term success on YouTube.
Frequently Asked Questions
Q1. How many YouTube red diamonds are there?
The red diamond creator award is rare and given to only a few channels, such as T-Series, PewDiePie, MrBeast, Cocomelon Nursery Rhymes, etc.
Q2. Will more Red Diamond Plaques be awarded in the future?
Yes, as more channels reach 100 million subscribers, the red diamond plaque will be there.
Q3. What is the rarest YouTube play button?
The red diamond play button was the rarest until last year, when MrBeast got a custom play button for reaching 400 million subscribers.
Q4. What is the price of a diamond play button?
The creators can order copies of their play buttons for $5000 for Red Diamond, $1500 for Diamond, $500 for Gold, and $100 for Silver.