TL; DR-Key Points
- YouTube Shorts strategy is to create a strong hook and add a touch of creativity to stand out.
- Building a loyal community through characters and relatable content.
- Be unique to bring viewers back to your channel.
How do you grab viewers’ attention and hook them onto your video all under 3 minutes? Since attention spans are shrinking, creators only have a couple of minutes to make an impact. A smart YouTube Shorts strategy is now key to growth and connection. YouTube recently interviewed three APAC creators to understand how they capture attention and build loyal audiences.
What makes a winning YouTube Shorts Strategy?
Let us see their approach, the distinct methods they follow to keep their viewers watching:
Kooleen: A Filipino digital artist, started with long-form videos but saw rapid growth after switching to Shorts. His YouTube Shorts strategy focuses on creativity over copying. During the Barbenheimer trend, he added a unique twist rather than following the crowd, giving viewers a reason to keep watching till the end.
He also fosters a sense of belonging through recognizable traits. His iconic “juicy lips” became a signature, helping him connect deeply with fans and even launch merchandise.
MostTechy: He approaches tech with humor. With over 4 billion views, he credits Shorts for his scale. His YouTube Shorts strategy revolves around relatable Indian household skits that often feature sibling rivalry over gadgets. Familiar characters make tech fun and easy to watch.
Andrea: A Philippines-based skit creator, leans into storytelling. Her mini-series featuring Agent Red gained momentum when paired with the chaotic Faerie character. Audiences loved the duo, making it one of her most requested formats and proving how mini-series can boost engagement.
Conclusion
A strong YouTube Shorts strategy comes from embracing what makes you different. It is essential for each creator to add their own unique touch to their YouTube Shorts video to show what sets them apart. Creativity comes in different forms, like humour, mini-series, and characters, but what works for one creator may not hold true for others. At the same time, YouTube is making it easier than ever to create Shorts, allowing creators to edit videos in one place, without juggling multiple apps, and now even use GenAI tools to streamline the process. Find your unique self and use the tools that help you tell your story better.