Crayola, I am sure you have heard about the brand, but what you didn’t hear about was its YouTube content strategy that helped them maximize the subscriber base by 400k in a year. Yes! In a year! They have recently surpassed their million subscriber milestone with their incredible YouTube content strategies. Today, we will know what they did to get a massive spike in their followers and increased visibility.
Table of Contents
YouTube Content Strategy Guide Crafted By Crayola Is Worth Learning
For people who do not know, Crayola is the American color brand established 120 years back when YouTube didn’t exist. Matthew Liotti, brand content manager at Crayola, addresses them as young and relevant to today’s crowd after being 120, a 120-year-old brand.
Before you know the YouTube content strategy, we need to understand the YouTube metrics to measure success. Matthew Liotti explains that the primary metrics they look into are viewership trends and subscribers to determine what’s working best for their YouTube channel. Audience breakdown is the other metric they use to learn if the right people watch their content.
Now, to build a consistent growing channel, let’s scoop out Crayola’s content strategies:
1. Build Collaboration Between Teams
At Crayola, several departments, such as social media and content, are involved in the YouTube planning process. They say they try to plan everything beforehand as early as possible, especially for big launches. Their recent best work, “Campaign for Creativity,” used YouTube as a key platform to launch the campaign.
2. Experiment With Different Formats & Features
When interacting with brands, viewers watch more long-form videos than short ones. They do use YouTube shorts, but they are always the brand’s second choice, just like Crayola’s. But things are changing now.
Crayola is currently one of those brands that have shifted towards YouTube Shorts, garnering their channel with media attention. This is their second YouTube content strategy. But that doesn’t mean YouTube shorts are their only focus. Liotti says, “Winning on YouTube is all about mixing it up! We keep a balanced mix of everything—community posts, long-form videos, Shorts, 16:9, and vertical formats. The trick is to try out all the features YouTube offers to get your content noticed.”
3. Optimize For YouTube’s Audience & Nuance
YouTube isn’t just a video-sharing platform. It is also one of the biggest search engines. Appearing on the YouTube SERP takes a lot of effort and time from a creator. A few things you can do to increase the presence of your videos on YT SERP are optimizing and promoting your content. Crayola knew it, and they pulled it off gracefully. Driving your audience from one platform to another can bring a lifeless result. But choosing a YouTube SEO content strategy can do wonders!
Two key strategies of Crayola were competitive research and social trends. They attract viewers with the most trendy queries in their niche like “Why does everyone talk about slime?”
Conclusion
Here, you know Crayola’s primary YouTube content strategy that can extend your YouTube channel like never before. So whether you are starting off or looking to scale your channel in which ways, consider all these strategies and see if they work for your YouTube growth. One of the biggest challenges on YouTube is getting algorithms on your side. According to Matthew Liotti, the more you commit to YouTube SEO Strategies, the more algorithms are in your favor. So, let’s give it a shot together and make it happen!
