The YouTube Music genre is highly competitive. Many independent artist put their heart and soul into their music but face difficulty getting discovered on YouTube. For 10 years, the YouTube Foundry program has been helping independent artists get recognition. Now, the new addition to the Foundry program has presented more opportunities to global artists.
The Foundry program has found many top independent artists for the YouTube music community. This year, in 2025, we have three new artists: Anycia, EL Malilla, and Ana Laura Lopes.
New additions in the Foundry program
The program has been helping artists for decades, and there are some new additions to the Foundry program. Let’s look at the latest additions:
Global reach for Artist: The music genre is international, and many top albums on YouTube are famous worldwide. The Foundry program has expanded its reach globally to bring more artists into the program.
Renewed Support: The Foundry program will feature artists on billboards in their region. The artist will be featured in New York’s Times Square, Leicester Square in London, and São Paulo’s metro station.
Visual Storytelling: The Foundry program is focused on artists whose music videos bring the music to life through visual storytelling. The program is highly focused on such artists.
Artist development: The Foundry artist will receive a direct financial grant for their projects. This grant will be followed by mentorship opportunities and dedicated support from the YouTube team to expand the artist’s reach. The artist will get marketing resources and the latest access to YouTube Music features.
Foundry Rising: A global program that supports developing artists at an earlier stage. It will work globally to offer microgrants to independent and label-affiliated artists. The program will help artists activate their channels for their music journey.
The Foundry Program Artist of 2025
Let us introduce you to all three artists of the Foundry 2025 program:
Anycia, United States
The upcoming artist is from the south side of Atlanta. She produces visually sensational videos backed by her captivating voice. The clever lyrics and hard-hitting tracks have solidified Anycia as a powerhouse performer in the music community. Check out the latest song of the Georgian-born rapper.
El Malilla, Mexico
The upcoming Mexican performer El Malilla has given the rap genre a new direction. Reggaeton music genre from puerto rico has found its place in EL Malilla music. The rhythm of Jamaican reggae, hip-hop, rap, and dancehall has everything blended in its music.
Ana Laura Lopes, Brazil
The rising artist of Brazil, Ana Laura Lopes, is a pop singer. Apart from music, she is a content creator. She started her journey a decade ago by sharing vlogs about school life and friendly entertainment, and she transitioned her career into music. Her breakthrough came in 2024 with the music release of Fantasma.
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Conclusion
For the past decade, the Foundry program has helped new independent artists. The latest additions to the Foundry program have expanded globally, supporting artists by providing grants, marketing resources, and mentoring. The program has focused on video with stunning appeal and storytelling. This year, the program has helped 3 artists in 2025 to reach the international stage. The Foundry Rising started giving microgrants to independent artists, directly helping them in their early stages.
YouTube’s been innovating with new features for its creators, making it a safe space for them to create content and thrive on the platform.
