Google AI announced at its annual Brandcast event on Wednesday its future plans to attract TV advertisers to the streaming platform. As most of the TV viewing community has shifted to watching online streaming platforms, YouTube wants to attract more advertisers and viewers to YouTube TV.
YouTube AI ad campaigns are the future of digital marketing. During the event, there were plenty of exciting announcements, such as the introduction of branded QR codes and YouTube Select Creator Takeovers. These new features will empower creators to be more innovative and reach new audiences, while also providing brands with opportunities to connect with potential customers and grow their businesses.
Google To Test Out AI Video Campaigns
In the announcement during the event, YouTube explained the concept of Video Reach Campaigns with non-skip ads specifically curated for TVs to help brands generate more return on their investment through the non-skippable ads.
With the growing number of viewers on different devices, including desktops, mobile phones, and TV screens, non-skippable AI video ad campaigns are becoming more like traditional commercials, focusing on maximizing the return on advertising budgets.
Google has found that video ad campaigns optimized by AI are significantly more successful and generate four times more returns compared to manually optimized ads. In addition, to enhance the focus on personalized shopping, branded QR codes can assist viewers in accessing shopping sites and products from advertisers. This can help boost sales and provide a more tailored experience.
Conclusion
YouTube AI Ad campaigns are very promising, and they will lead to meaningful results for creators, brands, and advertisers. Additionally, at the Brandcast event, YouTube’s significant announcement showed its intention to compete with Meta and Apple in the realm of AI-powered advertisements for optimal performance.