What’s your go-to platform for podcasts, Spotify? Have you jumped on the YouTube bandwagon like so many others? According to the latest Edison Podcast Metrics, half of podcast listeners are now choosing YouTube over all other platforms! Curious to know why? Dive into the full research below and see what’s driving the shift!
YouTube Is A Bigger Podcasts Platform Than Spotify & Apple
Spotify and Apple have been America’s go-to podcast platforms. However, according to a recent study by Edison, 31% of weekly podcast listeners now choose YouTube as their platform.
YouTube was once an unpopular and unfavorable choice for people who listened to podcasts. However, as podcasting evolves, many podcasters now embrace YouTube to broadcast their podcasts and record content in audio and video formats.
YouTube says people can listen to podcasts and watch videos at the same time to better understand the subject. Even when Gen Zs are questioned about their experience, almost 49% said podcasts provide a better understanding of topics through facial expressions and gestures. Another 45% said they feel more connected to podcasters when uploading video content.
The Edison podcast metrics are based on weekly American podcast listeners aged 13 or above. If you have a podcast YouTube channel, ensure you promote video on YouTube and other social media platforms to let people know you have a podcast channel.
As a creator, you may have a hard time generating traffic on your videos. So when you advertise a video on the platform, it helps your video reach your target audience and buy YouTube views for your podcast.
Conclusion
So, do you also use YouTube to listen to your favorite podcasts? Seeing the efforts YouTube makes to retain users and facilitate creators, it is no wonder YouTube is gaining popularity in another video category. But do you think Spotify and Apple can take this?
If we talk about Spotify, it is perpetually pushing for video podcasts, and many accounts are already broadcasting them. Besides, it now offers analytics and audience growth tools and podcast discovery options to estimate podcast performance. So, the following months are quite crucial for Spotify to beat the YouTube metrics.
Whether you are a Spotify or YouTube podcaster, a few things need to be looked after, such as video title and description, to increase traffic.
Use tools like an AI YouTube title generator to craft killer video headlines and an AI YouTube description generator to create an engaging video description that hooks your viewer from start to end.