Viewers will soon be able to use Google Lens to search for anything in their YouTube Shorts videos. This powerful feature is currently in beta testing mode. By merging the Google Lens feature into the dynamic format of Shorts videos, users can learn, shop, and explore more with this detail in the coming weeks.
Search discovery will be instant and intuitive. Whether it is identifying a scenic location, designer clothing, or just satisfying curiosity, this integration will turn YouTube Shorts into an interactive visual discovery tool.
Search Anything You See in a YouTube Shorts
Since the feature is still in the testing phase, ads will not appear in the Shorts video, and videos with affiliate links and paid promotion links will not have access to this feature. But once the feature goes live and is accessible to all users, Google will eventually have some kinds of ads.
The feature uses visual AI matching to help identify objects, places, fashion items, animals, or anything else in the frame. This integration aims to bridge visual content and interactive search in real time, making YouTube Shorts watchable and searchable.
Google is implementing and rolling out new features for creators and users alike. These include adding new creation tools to make it easier for creators, with an improved video editor and AI stickers with prompts.
In the announcement from YouTube, the official said, We’re excited to begin rolling out a new beta that brings the magic of Google Lens to YouTube Shorts. In the coming weeks, you’ll be able to use Lens to search what you see while watching Shorts. For example, if you’re watching a Short filmed in a location that you want to visit, you can select a landmark to identify it, and learn more about the destination’s culture and history!”
Advantages of Google Lens in YouTube Shorts Integration
Here are some benefits that users will be able to enjoy with Google Lens:
- Search without leaving the video: No need to switch between apps. Just pause and search right from the Shorts video screen.
- Identify Objects Instantly: Recognize objects, fashion, places, landmarks, and products in a few taps.
- AI-enabled Visual Matching tool: Google’s feature is one step closer to making users’ lives easier with AI tools by offering accurate visual results.
- Enhanced Shopping Experience: This is great for fashion or product-related Shorts; it helps users find similar or exact items to purchase.
- Learn About What You See: Instantly know more about things from tourist destinations to rare objects.
How To Use Google Lens in YouTube Shorts (Step by Step)
The YouTube team has also explained the steps to use the feature from your mobile device:
- Open YouTube and tap on the Shorts Icon.
- Play a YouTube Shorts video and pause when something catches your attention.
- Select Lens icon from the top menu
- Draw around the area or object you want to search for
- Wait for the visual search to pop up on your screen.
- Explore the products, pages, and information about the search results suggested by Google Lens.
- Once done, press back and continue watching the video.
Conclusion
The new Google Lens feature in YouTube Shorts videos is a fantastic step toward blending AI into content consumption. As YT Shorts is already a dynamic and interactive platform, adding visual discovery tools will enhance user engagement, allowing watching and searching to happen in a single video without leaving it. AI integration is here to stay, whether introducing VEO 2 for a better Shorts background or extracting clips from YouTube search results, YouTube is constantly evolving.
