If you have opened YouTube Studio, you will see a recent YouTube mid-roll ad slot news waiting for you. With the earlier interruption ad slots, you could decide where to show the ads. However, the new update asks you to allow YouTube to determine where the ads should be run. YouTube says doing so will help creator increase their income on YouTube. YouTube mid-roll ad slots will run at the breakpoints when viewers pause the video.
YouTube’s New Mid-Roll Ad Update: More Ads on Pauses, Fewer Interruptions
According to the latest update, YouTube plans to run fewer mid-roll ads on videos while watching the videos and more on natural break points. This means that earlier, when viewers used to get ads on videos while watching videos, they will now see ads when they pause videos.
When you open YouTube Studio on your phone, you see the following: ‘You are a YouTube partner.’ Below that headline, you will see a message from YouTube regarding ad slots. Click on the manage button to unearth the information.
In the message, YouTube says:
“Starting on 12th May 2025, we’ll improve mid-roll quality by showing more ads at natural breakpoints. This will reduce the number of interruptive ad slots, such as those in the middle of a sentence. We believe that showing fewer interruptive ads will result in more views and increase the overall revenue opportunity for creators.”
If the creator wants to prepare your channel for this, YouTube recommends you turn on automatic ad slots for your existing videos until March. These automatic slot points are designed to be at natural pauses. But it is not a hard and fast rule that you have to be adaptable to this update. If you prefer to manage your ad slots manually, you can opt for automatic ad slots on your videos until 12th May 2025.
Conclusion
YouTube has come up with a new opportunity for creators to increase their earning potential. Now that YouTube runs mid-roll ads even at breakpoints, it will help the creators earn more money. But you can opt out of this by choosing the second option and manually handling your video ads. This update is currently under review, and by 12th May 2025, it is expected to apply to every video.
