You can translate your content into multiple languages. YouTube is expanding its multi langauge audio option to more creators. The creators can add multiple audio tracks, and viewers can choose their preferred language from the options.
What is the YouTube Multi-Language Audio Option?
The YouTube multi language audio option was launched in 2023. Which was available to a few regions and creators. Or we can say it was in its beta phase. The feature is now accessible to more creators.
YouTube reported that creators, such as Mark Rober, have seen a 25% growth in their watch time when audio tracks in other languages were added.
Adding an audio track helped creators establish YouTube localization. The audience connects more with the creator if they watch the video in their own language.
Mark Rober has added videos with 30 audio tracks. So a large audience consumed content in their preferred language.
How to Use YouTube Multi-Language Audio Option?
As we have seen, creators such as Mark Rober have added 30 audio tracks, and Chef Nick DiGiovanni has seen growth in watch time. The reason is that their video reached the target audience.
Before adding audio tracks, analyze which region is watching your content more. For example, use YouTube Studio and see the location traffic. If maximum viewers are coming from Europe, then add audio tracks of European languages.
If your viewers are from the South American region or the asian region, then try to add audio tracks for the relevant area.
Conclusion
The YouTube platform has released a multi language audio option to more creators. The YouTube report has stated that creators such as Mark Rober and Chef Nick DiGiovanni have seen a rise in watch time of their content when using audio tracks of different languages. The feature is not accessible to every creator. But the creators who have used the feature said it helped them in YouTube localization.