YouTube has been experimenting with playing ads on the pause screens for ages. One user finally posted on Reddit about this update going live. This is another way for advertisers to reach their target audience while promoting their brands and making revenue. Here’s the complete story unveiled.
YouTube Expanded Access To Pause Screen Ads
Ads are running on the pause screen on YouTube via a connected TV app. Yes. They show alongside the playback window on the screen, taking up a smaller portion. Does that mean you will see ads on the screen even when you aren’t playing the video? Well, yes, that’s that!
Every time you pause a video, you will see ads on the screen if you are a YouTube premium user.
When the user posted on Reddit about the pause screen ad format, he expressed frustration, saying, “Like bruh, YouTube, don’t you have enough ads already?” a series of comments and more than 180 upvotes appeared.
YT rolled out the pause ads to all advertisers, and the surge in revenue, strong advertisers, and viewer response are evident.
Even though Google thinks the pause ads are seamless, few users on Reddit seem to criticize the format. They feel that YouTube continues to squeeze ads almost everywhere, which is annoying.
On the contrary, Google says it has received a positive response from advertisers and users, leading them to roll the paused ads on YouTube broadly.
Google confirmed the ad format is only for Connected TV, but some users have also experienced “YouTube pause ads” on mobile phones. This new ad placement needs attention to take up an adequate portion of the playback screen. This makes it harder for the viewer to ignore the ad on the screen, making it an excellent option for branding.
If the pause ads are run on long clips like movies, they will successfully attract attention to the ads. For now, the pause ads are available for all Google video advertisers. YouTube recently developed a unique ad format called picture-in-picture, which runs on live streams.
Conclusion
YouTube is buzzing the platform with ads everywhere. The clear reason behind this is to encourage you to get YouTube Premium. We hope you get that. YouTube says the pause ads are introduced to allow advertisers to earn revenue differently while offering an uninterrupted viewing experience. How far do you agree with it? As we can see, people have been getting annoyed.
Creators can use this new ad format to promote video on YouTube. Ensure you choose the ad topic that best relates to your video content, as people watching the content might click on the ads and encounter ads similar to video content.
You must create a compelling headline and description to get maximum clicks while running ads on YouTube. Google asks for many versions of those, doesn’t it? You can use tools like a YouTube description generator to get versions of descriptions and title generator for YouTube headlines.