A big announcement: YouTube generates a billion monthly podcast listeners this year!
In the last season, we discovered how YT was so ahead of other platforms, with 31% podcast listeners. Yesterday, YT made an official announcement of reaching more than 1 billion active podcast users monthly. This growth shows that every effort YouTube makes to improve the video podcast experience is paying off. Here’s everything!
YouTube Officially Hits 1 Billion Active Podcast Listeners
Spotify also has a video podcast option for their users. However, billions of users accessing YouTube daily made it easier for the platform to grow itself in the vodcast sector.
First, YouTube attracts viewers with fully displayed video podcasts. And now, leading YouTubers and even celebrities have started their video podcast on YouTube, giving viewers another reason to choose YT over other platforms. Plus, viewers with YouTube Premium can also access video podcasts through an audio-only listening feature. So, viewers cannot just watch but can also listen to podcasts, depending on the situation.
YouTube says:
Podcasts with video are more than just a trend, they meet audiences where they are: on YouTube. We’ve specifically developed our podcast product experience to make it easier for fans to find podcasts they love, discover new ones, and watch (or listen!) wherever they want. We’ve also added more and more podcasters into our revenue sharing program, the YouTube Partner Program.
YT had a dream of turning the choice of the US audience into picking YouTube when it comes to watching a vodcast. And the dream has come true!
Conclusion
Whether it is a podcast on YouTube or YouTube Music, it made sure it was where its users were. This is what worked for YouTube as a brand. Video podcasts also helped bring the highest engagement compared to primarily audio format due to video recommendations and YouTube algorithms. If you haven’t started your video podcast yet, this is your sign to get going!