YouTube is enhancing Shorts monetization opportunities for budding short-form video creators. The new initiative is to increase revenue opportunities for Short video creators. YouTube developed a strategy to collaborate with internal brand partnership tools(BrandConnect) and third-party influencer marketing platforms (Agentio and StreamElements).
Let’s delve deep into the news and understand its outcomes and how it will help creators.
What is Short’s Monetization for Creators?
YouTube creators earn from ad revenue, Superchats, SuperStickers, affiliates, brand sponsorships, merchandise sales, and memberships. Compared to short-form video creators, long-form video creators have more opportunities.
To support Short creators, YouTube BrandConnect has been deployed to connect creators with brands. Now, YouTube collaborates with third-party platforms like Agentio and StreamElements to create more opportunities, especially for Short creators.
What is YouTube BrandConnect?
YouTube Studio is an official platform of YouTube that connects brands and creators. The paid sponsorship deals are all managed from YouTube Studio. Brands can see the creator’s Media Kit. It tells about the creator’s engagement rate, demographics, etc., which helps the brand identify the right candidate for the campaign.
The creators can see ongoing campaigns and approach brands to get a deal. Both parties can efficiently and securely establish an agreement using YouTube’s ecosystem.
What are Third-Party monetization platforms?
Platforms such as Agentio and StreamElements are influencer marketing platforms that create monetization opportunities for content creators. They bridge the gap between the brands and content creators.
YouTube BrandConnect, Agentio, and StreamElements all serve the same purpose: to connect brands with Influencers. The only difference is that BrandConnect is an in-house tool of YouTube.
Why YouTube is Connecting with 3rd Party Influencer Marketing Platforms?
The goal of the strategic collaboration is to boost the creator’s economy. Emerging Shorts creators often go unnoticed in the vast market. The move will help them connect with the right brands.
The move will also help YouTube develop its ecosystem. BrandConnect is in the beta phase and is invitation-only. Many underrated YouTube Shorts creators are valuable to brands. The database of these influencer marketing platforms will provide more outcomes to connect the right brands with the right creators.
It’s no wonder short-form content is rising, and the YouTube platform needs to do something to increase the number of creators on the platform. By connecting with 3rd third-party influencer marketing platforms, YouTube provides opportunities to creators of every size.
However, to participate in YouTube BrandConnect, a creator must be eligible for the YouTube Partner Program. The full details of eligibility are yet to be revealed, but sign up for our newsletter to get first-hand updates.
What are the future opportunities for YouTube Shorts Creators?
The Dentsu Creative UK CEO said that 75% of their campaigns involved Shorts. This tells us that future campaigns will rely on YouTube Shorts. Brands will be focused on promoting their product or service using short-form content.
Influencers can capitalize on these opportunities. Marketing campaigns are moving toward a direction where short-form content is becoming more valuable, and YouTube and influencer marketing platforms connect creators with the right brands.
The outcome of this strategic collaboration will help budding creators. Especially YouTubers who mainly produce short-form content.
Conclusion
YouTube’s strategic push to connect with third-party influencer marketing platforms will boost the creator economy. This will lead to more opportunities for short-form creators, especially budding creators. Additionally, brands will get the right candidate for their campaigns. As we see more development, we try to explain how it can help creators. Till then, start optimizing your content strategy according to the trend.