YouTube is now experimenting with a picture-in-picture ad format to provide streamers with a new way to earn revenue. Previously, YouTube had been testing mid-roll ads in live streams, but these ads would interrupt the stream, causing disruptions for viewers.
YouTube’s Latest Picture-in-Picture Ad Format For Live Stream
The new picture-in-picture ad format allows streamers to make money from small-screen ads. YouTube is currently testing this ad format with mid-roll ads that appear during the stream without disrupting the flow. Which of these ad formats will be chosen for live streams depends entirely on the testing phase.
As with other new formats, this initial test is available to some viewers on select devices to evaluate its benefits for the company.
The mid-roll ads testing phase has proven to be fruitful for creators. However, the picture-in-picture ad format will likely be preferred over mid-roll ads due to its less disruptive nature.
This development represents another way for streamers to earn money on YouTube.
Conclusion
YouTube’s recent surge in income proves that ads are the best way to earn money. To boost revenue, the platform strategically places ads throughout its content. With a variety of ad formats available, YouTube has now introduced picture-in-picture ads for live streamers. While mid-roll ads were initially tested, they often disrupted the viewing experience.