YouTube shorts now have over 70 billion viewers across the world, which grew by 25% in the United States. YouTube shorts are a quicker way to consume content that is always easily recalled over time. Thus, it attracts more engagement than long-form content. This news will talk about the potential of YouTube shorts to reshape your ways of brand promotion while making the most out of it.
Why YouTube Shorts Are the Future of Brand Promotion & Partnerships?
Seeing the growth of YouTube shorts, eMarketer talks about the potential of this content format in their recent post for all YT creators. eMarketer says YouTube shorts are a big opportunity to improve the brand’s partnerships. But how is that?
Jasmine Enberg, vice president and principal analyst of eMarketer, says that YouTube is now part of social media marketing, offering brands a familiar and tested content format to reach their target audience. In fact, YouTube has seen a 25% growth in the number of users in the last few months.
Partnerships with creators are a key way that brands engage with audiences. Today, many advertisers use influencer marketing to create brand awareness. Creators, influencers, and celebrities have driven almost 50% of US social shoppers to buy the products they promote.
Creators focus more on short-form content today to get more eyes on their YT channel. They are also better at building a community than a brand can. So now, when you reach out to a creator to promote your brand, the chances are you not only increase your sales but also build a loyal community by collaborating. People who will look out for your products when they have a certain concern.
The concept will become evident when you understand your customer’s purchasing decision.
eMarketers says 49% of purchase decisions depend on the influencer promoting the product. While 44% depends on the brand of the good, 35% depends on the retailer, and the remaining is consumer real-time feedback. And it is true, right? If we see our favorite creator promoting a product, we buy their words. We do not look for a second opinion.
Conclusion
According to a recent study by Ipsos, 98% of online users are more likely to trust the recommendations of creators. Most feedback and suggestions are seen in short-form content on YouTube. So, brands can take advantage of the shorts opportunity by partnering with creators who have already mastered the YT short format.