YouTube has rolled out new features, focusing on the creator toolkit, comment management, Effect Maker Rollout for Shorts, and a pilot program for brand partnerships. The YouTube updates will take effect on August 19, 2025.
The YouTube updates aim to bring more capabilities to creators and ease of brand collaboration in the ever-changing digital landscape. In this article, we will look at all the features. What they can do and how they are helpful to the creator.
Latest YouTube Updates of 2025
Let’s see each update:
Comment Management
Now, creators can bulk manage their comment section. To take specific action against any comment, creators used to perform action one at a time. The latest update eliminates the need for a manual process. This allows creators to bulk select comments. Additionally, they can take bulk actions, such as reporting or deleting them.
This was the requested feature from many creators, which has now been implemented.
Effect Maker
The web-based YouTube tool that lets you add visual effects to your YouTube Shorts. You can add filters like makeup, accessories, animations, custom backgrounds, colour effects, and overlays.
Creators can use these new features to make eye-catching shorts. This can bring engagement and build opportunities for global reach.
Subscriber-only comment
The beta version, which allows only subscribers to comment, has been launched in Thailand. The feature has been rolled to out eliminate negative and spam comments from the platform. The feature will provide more control over comments.
YouTube’s in-house research reveals a comparison of engagement. Besides, the comments from subscribers showed a more positive approach compared to those from non-subscribers.
New YouTube Updates In BrandConnect
YouTube BrandConnect is a platform that connects advertisers and creators for enhanced brand collaboration opportunities. Now there are some additional features to it. Creators can use video tagging capabilities to associate videos with their brand partners.
Instead of sharing the entire channel, content creators can tag brands with which they specifically collaborated. Additionally, they can share metrics and data specific to the collaborative video.
The tagging helps advertisers promote the video content. The advertising campaign for the sponsored video includes a subscribe button, which brings additional traffic and increases the subscriber count.
The Advertising Partnership Hub in Brandconnect provides access to video performance data. The feature eliminated the need for manual data sharing between the creator and the advertiser.
Watch the official video from YouTube Creators Insider.
Conclusion
We have reviewed the latest YouTube updates, which will take effect on August 19, 2025. Updates include: creators now can bulk-manage comments. For example, bulk report or delete multiple comments at once. The previous manual process has been eliminated, making comment management much more efficient.
A web-based platform called “Effect Maker” is introduced for Shorts, giving creators the ability to add unique visual effects.
The beta program of YouTube is a subscriber-only commenting feature. Currently rolled out in Thailand. The feature aims to reduce spam and negative commenting.
Finally, BrandConnect features have been updated. Creators can tag advertisers to a specific video. In which they collaborated. Additionally, both brand partners and creators can share performance data. Making brand collaboration much more effective and smooth.