Senator Marsha Blackburn (R-TN) and Senator Chris Coons (D-DE) has introduced “No Fakes Act of 2025”. YouTube supports these acts to protect creators and viewers from misleading AI deepfakes. The AI technology is evolving, and creating digital replicas and misleading content. This has become a critical concern. Regarding this shift, YouTube is committed to making its platform a safe space for viewers.
Along with the No Fakes Act of 2025, YouTube has also shown support for the “Take It Down Act,” which provides a clear framework to address AI misuse issues and protect individual rights.
How YouTube is Working on the No Fakes Act
YouTube is working with its sponsors and partners across the whole industry to navigate the potential and drawbacks of AI. The notable collaborations are the Motion Picture Association (MPA) and the Recording Industry Association of America (RIAA). The collaborators are actively working with a shared understanding of AI use. The No Fakes Act of 2025 is one such move to prevent the spread of misleading content.
YouTube and its partners have been working for the past 20 years to create systems that can protect creators’ content from AI theft. YouTube has been at the forefront of developing policies and tools to detect AI-generated content that violates these policies. Many terms have also been established to manage the unauthorized use of creators’ content. The No Fakes Act not only flags deepfake content but also strikes copyrighted content.
These regulations are essential because scammers can use a variety of methods to con creators or viewers. If you recall, YouTube scammers used AI to fake Neal Mohan in a phishing scheme. Lurign creators to provide private information. Out of many, this is one of the famous cases. These incidents led YouTube to develop frameworks that protect content from AI theft.
How the No Fakes Act Protects Content from AI Theft.
YouTube has a Content ID system. The system automatically identifies copyrighted content on the YouTube platform. YouTube’s database has all the visual and audio files submitted by the owners. These files are the copyrighted property of their owners. If anyone uploads video content to YouTube, the Content ID system scans the content and identifies any copyrighted material. If the video uses any copyrighted material, it will receive a Content ID claim.
Based on the copyright owners’ Content ID settings, the video will strike in one of the following ways:
- Block video from viewing
- Monetizes the Video by running ads: The ad will be placed on the video, but the revenue will go to the person who has the right to monetize the content. Or, based on terms, share the revenue between the uploader and the owner.
What actions is YouTube taking against AI misuse?
AI has been a revolutionary tool for upscaling creative use. However, there are also many risks, including the misuse of AI in creating harmful content. YouTube has taken the following actions:
Tools to Prevent AI Misuse: YouTube has tools such as Content ID and likeness management tools.
Policies to Prevent AI Misuse: the Take it down Act, and the recent No Fakes Act. The copyright policies and Terms are also updated regarding AI misuse.
Conclusion
YouTube has taken a crucial step to protect against AI misuse by proactively supporting the “No Fakes Act of 2025“. YouTube has collaborated with many industry-specific partners to develop policies and frameworks to tackle AI misuse. In fact, YouTube has needed tools to protect creators and viewers from misleading AI content. At last, YouTube is safeguarding the creators rights with proper regulations such as the No Fakes Act of 2025.