You have created top-notch content for your YouTube channel. But that’s just half the effort of a successful YouTube career. Bringing your content to billions of users, especially your niche audience, is strategic. You need to understand how to advertise your YouTube video. Why? Many top YouTube creators take advantage of YouTube’s marketing reach. You have the creative ability as a creator, but you must also understand how to advertise your YouTube video. This will give you a strong understanding of the YouTube Marketplace and audience interests.
In this guide, we’ll explain how to advertise your YouTube video to reach millions of your target audience.
What is YouTube Advertising?
YouTube advertising is a strategy that allows businesses and creators to run video ads through paid advertising. These ads appear on YouTube videos before, after, or during the selected video. The ads are operated through Google Ads.
There are various types of YouTube ads, including skippable and bumper ads. Advertisers can run their ads and reach their target audience using Google Ads features. Let’s understand how to do YouTube advertising step by step.
How to Advertise Your YouTube Video in 10 Steps
To advertise on YouTube, first link your YouTube account with Google Ads. Once both accounts are linked, we will create a campaign in Google Ads. Predefine the campaign plan, such as the goal you want to achieve, bid strategy, target audience, keywords, YouTube Ad format, etc. Later in this blog, you can read some practical tips on how to advertise your YouTube video. This will give you insights for planning a campaign.
The platform has also started conducting a YouTube Ad suitability test to determine whether ads are suitable for running on the YouTube platform. Once you place the ads using these 10 steps, they will be reviewed, and if they get a green signal, they will be shown to the audience.
1. Go to Google Ads and Create a New Campaign.
Log in to your Google Manager Ads account and navigate to the left menu pane. Click on campaigns. You will see a blue plus icon. Click the icon and select new campaigns.
2. Choose Your Campaign Objective.
After selecting a new campaign. You will be presented with multiple dialog boxes to choose your campaign objectives.
Select this campaign objective: – Create a campaign without goal guidance.
Campaign Types: Select video from the campaign type.
Campaign subtype: Custom video campaign
Click Continue
3. Campaign Settings
In a campaign setting, you will need to customize your ad’s name, target audience, bids, marketing goals, and more. Let’s optimize each campaign setting one by one.
Campaign Name
Start by giving a name to the campaign. Give your campaign a detailed name that includes your goal, date, and timeframe. Maintain a standard name for each piece of content. For example: (YT_Brandawarness_19-27_2025). The character limit is 256.
Bid Strategy
Select your bit strategy from the following options
- CPC
- CPM
- CPA
- CPV
- Maximum CPV
- ROAS (Return on Ad Spend)
Budget and Date
In the budget type, you can select
- Daily
- Campaign total
Enter the Amount you wish to spend and set the target date.
Networks
Locations
Select the desired options for location.
- All countries and territories
- Enter another location
- Default (Your Country)
Languages
Select all the languages you will target.
4. Add Related Videos
You can add 2 to 5 related videos that will appear below your primary YouTube video ad. The added video should be relevant to your primary YouTube Ads. This will make a cluster for related ad content.
5. Multiple Ad Formats
You can use multiple ad formats instead of one. Create and add several types of ads. YouTube will place them in the best place. You can analyse what works for your campaign and further enhance the strategy.
6. Additional Settings
The advertiser can choose additional settings to show ads to specific devices. Frequency capping limits the number of times an ad can be shown to the same user. The ads can be scheduled for particular hours of the day. The third-party tools can be integrated to analyse the performance.
7. Create Ad Group
Ad groups are people whom you want to reach. For example, demographics and audience segment.
Demographics
Select the gender, age group, parental status, and household income.
Audience segment
Select a segment of the audience you would like to target, such as sales and marketing or business and social media enthusiasts.
8. Add Content
This section is optimized for where you want to show your ads. You can match the ad content with keywords, topics, and video placement.
Keywords
Select Keywords related to your products or services. You can use “Get Keyword Ideas” to get suggestions that align with your brand. This will help the ad showcase the right audience.
Topics
The Topics section covers the overall product or service segment. It covers the theme of product rather than depending on a specific keyword or demographic.
Placement
The Placements section lets you select a specific place to show your ads. Advertisers use the placement strategy in this section to create video ads.
9. Create Your Video Ads
You have uploaded your video to your YouTube channel. Keep the video unlisted. Make sure the ad video is not more than 3 minutes long. Now, just type the video name and select it.
- Choose your video
- Choose Ad format (skipable, non-skipable, bumper, etc)
- Write a Call to action (CTA)
- Write Headline for Call to action (CTA)
- Write Description (Two descriptions)
- Add Name ( For your own reference)
10. Set the final bid for an ad group
Enter the final Bid Amount and click on the blue button “Create campaign“.
Congratulations, your campaign is ready.
Tips on How to Advertise Your YouTube Video
At VeeFly, we have done thousands of YouTube video promotions for our clients. We’ve gathered some practical tips on how to promote your YouTube video. This will help you create YouTube campaigns in Google Ads that will deliver results.
1. Make videos based on the YouTube Ad Format.
There are different types of YouTube Ad formats. Each serves a different advertising goal, has a different placement, and a different ad length. For example, when creating 6-second bumper ads, choose something dynamic that effectively explains the video content within that time frame.
2. Target the right audience.
In Google Ads, you will create an Ad group and add demographics, audience segments, keywords, location, etc. Consider everything as a whole. Every segment should be aligned perfectly to target the intended audience.
3. CTA is Important than Ad view
You are advertising for a purpose. The high Ad view is a good metric, but the viewers should take a call to action. Guide users to take the next actionable step. To persuade viewers, you can use end screens, cards, and low-cost ad formats.
4. Try a blend of Ad Formats.
Don’t stick to only one YouTube Ad format. Try combinations of Ad to introduce, persuade, remind, and provoke viewers to take action. For example, use non-skipable ads to showcase, while bumper ads for the reminder, and skipable ads to hook the audience.
5. Deliver the promise.
When a viewer clicked on your Ad CTAs. They will land somewhere and ensure they are getting what they came for initially. Some ad formats place your Ad content on Google partner sites, so the traffic will be coming from multiple directions. So deliver the advertising content.
Conclusion
As a YouTube creator or brand, you poured your heart into making engaging YouTube Ad content. Now it’s also important to present your Ads to your niche audience. This blog guide explains how to advertise your YouTube video content to millions of people. Create an optimized Google Ads campaign and place your Ad content strategically. Utilize the tips provided in your ad campaign and achieve your advertising goal. Lastly, YouTube advertising blends creativity, strategic planning, and audience understanding. Let the YouTube advertising help grow your channel.
Frequently Asked Questions
Q1. How do I promote my YouTube video?
You can promote your YouTube video by setting up ad campaigns using the promotions tab in YouTube Studio.
Q2. How much does it cost to advertise on YouTube?
YouTube advertising costs can range from $0.03 to $0.50 per view. The costing can also vary based on the ad type and bidding strategy.
Q3. Do YouTubers get paid if you skip the ads?
YouTubers get paid only if viewers watch the ads for at least 30 seconds, or if the ad is shorter than 30 seconds, then the whole video.
Q4. Do YouTubers get paid for repeat views?
YouTubers are not paid based on the number of views. They are paid per ad viewed on the video.
Q5. Do YouTubers choose what ads to display?
The system automatically chooses the ads, using the context of the video, such as metadata. YouTube first monitors whether the content is advertising-friendly.