The beauty content on YouTube is now more recognized than ever. People are building a community with their favorite beauty vlogger. People are experiencing the Glow-Up with a self-care skin routine and have gained the confidence to walk into a room without worrying about their makeup.
YouTube makeup tutorial videos have evolved beyond entertainment. The beauty vlog is sort of an education that genuinely offers value to its audience. However, it wasn’t always like this; the beauty vlogs niche is a recent adaptation of viewers’ interest. It took years for makeup tutorials to establish their own niche. In the article, we’ll discuss how the evolution took place and how you can make a successful career as a beauty vlogger.
The Start of Beauty Content on YouTube
In the early years of YouTube, it was famously known as a video-sharing platform. People used to upload their raw videos, mostly unscripted and unedited. The videos were like a video journal, where people documented their moments and shared them with the audience.
The beauty content on YouTube emerged naturally as creators began documenting their makeup tutorials and sharing beauty hacks with viewers. Now, YouTube has become a source of income; it’s a business platform and a primary hub for content creators to publish their content.
Some of the early creators who began making YouTube makeup tutorials are now highly successful YouTube content creators who have launched their own brands or become icons for other creators. The beauty content on YouTube has turned into a niche. The worldwide beauty industry generated over $650 billion in revenue in 2025. The creators, such as GlamGirlGabi, reportedly earned $300,000 from YouTube through sponsorships, affiliates, and AdSense.
Top Creators Who Upload Beauty Content on YouTube
Let’s examine some of the top beauty content creators who create beauty content, such as YouTube makeup tutorials and how-to guides. We’ll explore how they began and how they evolved into iconic content creators in the YouTube beauty niche.
James Charles
James started his YouTube career in 2015, and as of now, James has 24.1 M subscribers. If we compare the channel’s growth with that of other creators, the stats clearly indicate that the channel has performed exceptionally well.
The channel revolves around beauty & makeup tutorials, but it also consists of a blend of entertainment & creativity. The channel’s content included makeup tutorials, product reviews, beauty vlogs, and music videos. The channel also had the creator’s personal touch, showcasing his skills in singing, cooking, drawing, and modeling.
NikkieTutorials
Aka Nikke De Jagar started her YouTube career in 2018, and she has 14.8 M subscribers. The channel’s content features high-glamour make-up tutorials, challenges, trends, and storytelling. She has also given product feedback and often uploaded personal vlogs.
She launched her own brand, called Nimya, which she often promotes and shares on her channel. If I were to guess her content strategy, she focuses on making content that is trending and collaborates with the biggest celebrities, such as Lady Gaga, Adele, and Idris Elba.
Christen Dominique
She joined YouTube in 2009, and as of now, she has 4.96 M subscribers. Along with artistic beauty, she also creates transformation videos, makeup tutorials, and beginner-friendly looks.
Christen is also an entrepreneur whose brand is known for premium skin care products. She strategically promotes her brands when creating content for her YouTube channels. She talks about her brand’s products while giving a makeup tutorial. The content strategy promotes both her content and brand.
Create Beauty Content on YouTube
If you want to start your YouTube journey and dive into beauty vlogs, then congratulations on taking the first step. However, before you delve into the creator journey, let me provide some context on what it takes to succeed in the beauty and lifestyle niche.
As we have seen, some examples of the topmost creators who are icons of the niche. We also need to understand that they have spent more than a decade to achieve this level of success.
Before we dive into YouTube creators guidance, let’s understand the type of format in which you can make beauty content on YouTube.
What are the Types of Beauty Content on YouTube
By understanding the various types of video formats, you can create different types of content that provide value & uniqueness to your audience.
How to Makeup Tutorials
This type of video is primary and fresh uploads of any channel. Where creators share makeup, skincare, or styling tips with the audience. By sharing personal methods, the audience forms a connection with the creator.
The content can also serve as a gateway to inform the audience about the unique content they can expect on the channel.
Product reviews
Once you establish an audience, they will be eager to know your opinion on various beauty products. You can create a long-form video reviewing the latest or most talked-about product. You can give a demo by applying makeup or testing the product.
The audience craves honest opinions, as the majority of consumers review products on YouTube before making a purchase.
Hauls & Unboxing
You can take a content strategy in a different direction by not giving an opinion every time. Sometimes you can produce an unboxing video. For example, you can reveal or unbox the most popular product of the summer or during the Black Friday sale.
Unboxing long-format videos or Shorts indicates to brands or sponsors that you are capable of showcasing their products. YouTube is about attracting both an audience and brands.
Get Ready with Me Vlog
Recently, it has been the most viral content in the beauty and lifestyle niche. If you are confident in making beauty vlogs, this content can establish you with a loyal audience. You can be chatty and address the audience in a fun way. Explain how you are getting ready, and what is the motive behind the look.
Routine Videos
You can share your routine videos, such as a night routine, before-office routine, or daycare makeup routine. The YouTube audience is curious to know how people take care of their skin. The format is suitable for both long-form and YouTube Shorts content. You can also subtly integrate brands by sponsoring a product or promoting your own brand.
How to Grow Your Beauty & Lifestyle YouTube Channel
So far, we have seen the evolution of beauty content on YouTube, the top creators in beauty and lifestyle, and the video formats that creators can use to start their YouTube channels. Now we’re going to dive into techniques & content strategies that you’ll need to grow your channel.
Develop a Content Strategy
At the start of the blog, we witness that beauty content on YouTube has become a profitable niche. Now that we have a firm grasp on the niche, we need to blend it with the proper video types, such as how-to makeup, hauls, product reviews, and beauty vlogs.
Apart from this, jump on trendy challenges and viral searches to gain quick engagement and showcase your content to a broader audience. Try calculating the YouTube engagement rate to plan a focused strategy.
Create a series of videos
To grow on YouTube, you need to hook people on your content. If they are watching your content for longer than, your video will be recommended to other audiences on YouTube. By simply staying on your content, viewers are likely to engage with it by liking, commenting, or sharing your videos.
The best way for beauty YouTubers to create a series then turn it into a playlist. For example, a skin care routine divided into three videos: morning, afternoon, and night, or a week-long dress-up series where you share your 7-day daily outfit in seven videos.
Authentic Content
You don’t need to learn every YouTube algorithm hack. Simply upload genuine content. This is important because in recent YouTube algorithm updates, they will focus on original & authentic content.
You don’t have to stick with the “best makeup tutorial on YouTube” content. You can try sharing stories, doing Q&A, adding community posts, or responding to comments. By doing this, paired with consistency, you increase your chances of YouTube success.
Do your part (SEO optimization)
No one can give you a one-line answer to how the YouTube algorithm works. Instead of worrying about the unknown factors, put your best into what you can do. Try optimizing your channel homepage, banner, and creating a theme for your channel. So that it looks professional or attractive.
Try implementing a channel theme in thumbnails, add proper metadata to videos, including keywords in descriptions, titles, and chapters. Add relevant end screens or videos in “I” Info cards.
Focus on early monetization
The beauty niche on YouTube is slightly different; emerging creators in other niches rely heavily on the YouTube Partner Program. In the beauty and lifestyle niche, creators can secure a YouTube brand deal.
Since most content revolves around products, you can create affiliate links and earn commission. You can secure sponsorships from early-stage startups, and if you’re launching your own products, then congratulations, entrepreneur —you can hit two birds with one stone.
Create content and earn from it, while also promoting your brand.
Tips for Uploading Beauty Content on YouTube
Before we end the blog, I’d like to share some quick tips that will give you a head start in your YouTube journey and planning a content Strategy.
Invest your time in editing
Whether you hire an editor or do it yourself. You need to make your videos stand out. Remember the transformation challenges that gave many creators a boost. The key to growth was editing.
Try creating the best makeup tutorials on YouTube for beginners
Well, not everyone can try Kardashians glam up look, people don’t have dozens of hands around them, try uploading beauty videos on YouTube that are beginner-friendly.
Don’t just stick to one platform
The niche is best appreciated on TikTok, YouTube Shorts, and Instagram. The goal is to bring every audience to a final destination on YouTube to earn.
Promote your videos
From Mr Beast to James Charles, everyone promotes their videos. Why? Because there are billions of videos on YouTube and to stand out in the ocean of content, YouTube video promotion becomes part of a content strategy.
Conclusion
If you are still reading, then I truly appreciate your dedication. Let’s summarize the blog so that you can get a quick recap. We began by examining the evolution of beauty content on YouTube and exploring the content strategies of top beauty and lifestyle creators. Later, we discussed how to start your YouTube journey in the beauty and lifestyle niche. Given some practical methods to make a name in the beauty niche, and ended with tips to get quick success.
Frequently Asked Questions
Q1. Who has the best makeup tutorial on YouTube?
YouTubers like James Charles, NikkieTutorials, and Christen Dominique have some of the best makeup tutorial on YouTube.
Q2. Who is the most famous Makeup YouTuber?
Yuya from Mexico and James Charles are the most famous YouTubers. Producing YouTube beauty tutorials content.
Q3. Which YouTuber is best for skin care?
The best skin care videos on YouTube are from Hyram, Beauty Within, Cassandra Bankson, Mixed Makeup, etc.
Q4. Who made the first makeup tutorial on YouTube?
The first makeup tutorial on YouTube is often credited to Michelle Phan. However, it is not noted who uploaded the first makeup tutorial.
Q5. What is the most-viewed makeup tutorial on YouTube?
The how-to-do-barbie makeup by Michelle Phan has gained over 57 million views. Considered the most viewed makeup tutorial on YouTube.