Here is the latest YouTube update. It is found that YouTube is using AI technology to modify videos of creators without their consent. YouTube has confirmed that it is using AI to improve video quality; however, it didn’t seek permission from creators. Nor have they been given an option to opt out of it.
Let’s uncover the whole news.
What is the Latest YouTube Update
The creators, Rick Beato and Rhett Shull, have noticed that the videos are slightly different after uploading. The changes to the videos include altered skin textures and facial features. The creators haven’t implemented these changes. It turns out that YouTube is running an AI experiment.
When the debate sparked and caught the spotlight. YouTube has confirmed that it is using machine learning to enhance video quality for viewers. For example, unblur or denoise the video to enhance its clarity.
Although it’s an act of enhancing the users’ experience of the YouTube audience. Still, it seems unethical as creators are not aware. The videos are enhanced automatically. YouTube didn’t provide any option to opt out of this experiment.
How YouTube Update Effects Creators and Audience
The automatic updation of YouTube videos without telling the creators has faced criticism. Samuel Wooley, from the University of Pittsburgh, is an expert in this matter and has pointed out that this type of change on the platform takes away the control from the creators. Even if the AI changes were to improve videos, but they aren’t disclosed, it breaks the trust of creators on the platform.
The AI technology is advancing, and if a platform like YouTube is not transparent, then creators are more likely to panic. The authority over content might be in threat.
Read this: YouTube is promoting Original and Authentic content on the platform.
Conclusion
We have seen in the latest YouTube Update that the platform is enhancing creators’ videos using AI technologies. The blog discussed how YouTube is improving user experience. But they were doing it in secret. The creators were not aware that their videos were being enhanced. Until some creators discovered the difference between uploaded videos and live videos. Experts and social media discussions highlighted the lack of trust in the YouTube platform.
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