Adding YouTube videos to your WordPress website is a new form of marketing strategy. You can direct website visitors to your YouTube videos and vice versa. We are starting with WordPress websites because the majority of sites on the internet are made using WordPress. The estimated number is around 45-47% percent. That’s why we are focusing on how to embed video on WordPress websites.
In the blog, we’ll start with easy steps on how to embed videos in WordPress websites, then we’ll look into the importance of doing that, and finally, we’ll break down how embedding videos helps in marketing, search engine discoverability, and earnings.
How to Embed Video in WordPress?
This is the simplest and most cost-effective way to add video to WordPress. Although it is manual, it is easy and works accurately.
1. Go to YouTube.com to look for your videos or any intended videos.
2. Click the share button and copy the link, or copy the video URL from the search engine.
3. Go to your website and start the WordPress editor.
4. Navigate to the page section where you want to add a video.
5. From the WordPress option, choose embed video and paste the URL.
Once the URL is pasted, save/publish the work. You will start seeing the video. However, WordPress offers different themes, so you might see embedding options differently, but the core process is the same in almost every CMS: copy the YouTube video URL, choose the wp embed video option, and paste the URL.
Why to Embed Video in WordPress?
Now that you know how to embed video in WordPress. Let’s decode all the reasons for embedding videos:
Increased Authority of Website
Adding videos to websites increases the authority. To rank high in search engines, the schema markup of pages needs to be submitted. When search engines see the video content in metadata, it gets an algorithmic push because it takes the page as a form of rich media.
Although not a direct ranking factor, it increases the user’s experience of the visitors and reduces bounce rate. If you add videos or audio translation to the page. The search engines will regard them as of high value. The users will interact more with your content, thus affecting the major SEO parameters.
Impact on earnings
There are two most used search engines, the first being Google and the second being YouTube. If a user wants some information or needs a product. They’ll go to YouTube and websites.
If a user lands on your website and views the embedded videos. You are getting engagement, views, and watch time. The visitors will directly impact your YouTube earnings.
Additionally, since they are coming from your website, they can look for any product or service in detail. You can guide them to the checkout page or further products.
Boost in Visibility
Search engines are advancing, and with AI in the game, ranking is getting more difficult. The website’s owners are moving towards LLM optimization. The users are reading the AI overview and solving their query.
To get your WordPress website featured in AI search results. The website needs rich media. Once AI models start citing your website, there will be more users on your site. The reason is the website authority and users’ perception that AI models only show credible websites.
Your website needs to be a top-level domain. Although embedding is a small step, it is important, and that’s why you need to understand how to embed video in WordPress.
How to embed video in WordPress for Marketing?
You can embed videos on your website and use them for marketing campaigns. Let’s say you have a product or service, and you have created a video explaining it. Now, explaining everything might be difficult in a single video.
You can create snippet videos of each feature of your product or service. When promoting those videos during marketing campaigns, you can bring those viewers to a specific landing page. It is known as YouTube lead generation, where you aim to convert visitors into customers. Additionally, this will help you market your brand easily and specifically.
Additionally, you can add YouTube link to WordPress for testimonials videos on the landing page. Showcasing real value while users are on your website. They can easily watch your videos and verify the claim firsthand while being on your website.
Tips to Embed YouTube Videos on Your Website
There are some precautions you need to take when embedding YouTube videos. Your YouTube views will be increased due to embedding, turning views into subscribers. Let’s list them:
- Don’t add too many videos to your website page. Adding multiple videos increases the loading speed. Visitors might get irritated and go back, thus increasing the bounce rate.
- Embed relevant videos on the page. The content of the website page, the video title, description, tags, hashtags, etc, should all be in sync and relevant to each other.
- Add proper Schema Markup so that search engines can understand your content and page better.
- The video placement should be proper for a better user experience, and optimize the space by embedding it in the relevant blogs or content.
- Using the standard frame of YouTube when embedding makes it non-skeptical for the viewers.
- Implement LazyLoad so that when a user scrolls to that video, it appears and plays when users need.
- Keep the autoplay off, let the visitors choose when to play the video.
- Use tools to track the clicks or engagement of videos. The data can be used to promote YouTube videos or enhance the content.
- Embed YouTube Shorts WordPress according to the dimensions.
Conclusion
In the blog, we discussed how to insert YouTube video in WordPress. We started with understanding a simple and effective way to embed YouTube videos in the WordPress editor. Then we listed the importance of embedding video. Such a website gets authoritative, an increase in earnings and visibility. You will be able to calculate your external YouTube earnings as well. The YouTube videos are embedded in landing pages for marketing campaigns to provide a strong user experience. However, there might be things that can affect the campaigns, so we provided tips to embed videos properly and without affecting the website.
Frequently Asked Questions
Q1. How to embed a video in WordPress without YouTube?
The best way to embed YouTube video in WordPress is to copy the YouTube video URL and paste it into the embed video section using the WordPress block editor. The video will appear automatically in the standard YouTube video preview.
Q2. How to WordPress embed video into a webpage?
Go to the video or playlist you want to embed, click Share, and select Embed. Copy the HTML code and paste it into your website code section.
Q3. How to embed a video for free?
You can get the video HTML code or URL for free from YouTube. Go to the video and select the Share option. From the options, copy the video URL or HTML code and place it into the editor or block editor.
Q4. How do I turn a link to embed?
Open your code in your text editor, for example, VSCode, and add the video using the <a> Tag. Inside the <body> section, add the <a> tag with your link. Save and test in a web browser.
Q5. Can I legally embed any YouTube video links?
Yes, you can legally embed YouTube videos that are public and have embedding URLs. YouTube allows you to embed videos on your website.