YouTube is taking full advantage of Shorts with a new feature that merges Shorts and long-form videos into a single feed. Does that make sense to you? This update seems designed to boost viewership across all content types. Let’s dive into what YouTube has to say about their latest experiment.
YouTube Experiments Merging Shorts With Videos In A Single Feed
Representing long-form videos as shorts is the new YouTube idea for promoting videos. As shorts are consumed more by viewers all over the platform, converting long-form videos into shorts in a single feed will attract an audience who never discovered your videos. It is unclear how this feature will be on the watch page if it is fully rolled out. The update is being experienced by a small group of people.
YouTube says:
“To try to help viewers better discover content across channels, formats, and lengths on YouTube, we’re running a few small experiments on the Watch Page and with Shorts. If you’re a viewer in the experiment, these new discovery experiences could include a mix of video formats, including long-form videos where you’d usually see Shorts (example: the Shorts Feed) or new feeds of long-form videos.”
It seems like a brand new idea to improve your video’s online presence, but the combination of both video formats in a single feed feels bizarre.
YouTube further added that videos that appear as shorts will be measured as shorts in YouTube analytics. Hence, this can make the estimation process a little confusing.
You may wonder how the merged YouTube videos will look on a full-screen vertically aligned feed. Update your application once to see if you are one of the lucky users who can test the feature on their device.
Conclusion
Shorts are bite-sized clips that hook viewers, contributing to the platform’s 70 billion daily views. When it comes to long-form videos, keeping viewers engaged from start to finish is no small feat. YouTube latest experiment merges Shorts with long form videos, which could be the game-changer that draws more eyes to your content. The feature is currently in the testing phase, and only a select few users can see the experiment.