MCN YouTube: Key Takeaways
- Multi-Channel Networks are service providers for YouTubers that offer services such as YouTube channel management, brand collaborations, and monetization in exchange for a percentage of ad revenue.
- Some popular MCN creators to be aware of include BBTV, Mediacube, and Yoola, among others.
- Pick an MCN that benefits your channel the best by reading all the clauses of the contract and comparing them with other MCNs in the market.
- MCNs provide a direct line to YouTube “human” support, helping you quickly resolve copyright strikes, account hacks, or demonetization issues that bots often miss.
- Use an MCN to actually expand and leverage their free tools (like SEO software or music libraries) and track if they are increasing your “Suggested Video” traffic, not just managing your existing views.
An average MCN YouTube will get you to the pinnacle of success! But this isn’t as similar as it sounds. Here, you will know everything about MCNs you need to know as a creator, including their pros, cons, and conditions!
What Is MCN YouTube?
“MCNs” stand for Multichannel Networks. They denote companies that help Content Creators generate income from YouTube. These companies operate independently but are tied to multiple YouTubers, which is why they’re called “multichannel.”
These companies are like TV cable companies that partner with different TV channels to offer their customers content. Similarly, MCNs serve as platforms for creators to sign up and broadcast their video content. Though you can live your content through MCNs, some only focus on a particular niche. And apparently, such MCNs are more likely to build stronger networks.
When Should You Be Looking to Join an MCN as a Creator?
You should consider approaching an MCN for YouTube only if you:
You’re a New Content Creator
Unlike in the old days, creators now have incredible features and technologies to expand their YouTube channels, and MCNs are among them. As a new creator, you will see hard times, and that is when you need to connect with MCNs. They promote videos within the network, facilitate collaborations with other creators, and provide feedback.
Facing Monetization Challenges
MCNs help creators monetize, sponsor, and use other in-house methods. So, if you struggle to monetize your YT channel, you can connect with MCNs to speed up the process.
Prefer Charging Your Business Tasks
Many creators focus solely on content creation and have no time for business tasks. If you fall into that category, connect with MNCs and let them handle professional tasks like copyright contraction and payments.
Interested in Global Reach
MNCs are for creators worldwide, enabling them to reach people across different regions. MNC companies understand your audience’s preferences and help localize your content to make it more relatable.
Desire Access To Exclusive Resources
Since MNCs interact with multiple companies in different niches, creators can access exclusive resources and opportunities. It helps create valuable partnerships with brands and creators.
What Are The Benefits Vs Disadvantages of MCNs For YouTube?
We recommend conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) on yourself to identify your problems and determine how much time or resources you are willing to invest in addressing them!
These are the benefits of working with MCN YouTube:
- More tools to track the sources of traffic, user behavior, and competitors, hence delivering more advanced analytics.
- Guidance, skills, optimizations, and networking opportunities with other YouTubers who are their partners!
Here are the disadvantages of working with MCNs for YouTube:
- There will be restrictions on the way you express yourself or deliver your content on YouTube
- In addition to operational and essential costs, you may have to split revenue from all marketing activities according to pre-negotiated terms.
How To Pick The Best MCN YouTube?
Here are ways to find the best multichannel network on YouTube:
- Read all reviews and see if there’s a pattern of service neglect or poor customer experience.
- Verify their experience, knowledge, skills, and industry credentials.
- Find the scope of their services and compare.
- Compare packages with other MCNs.
- Conditions that make you eligible to pursue a service-level agreement with them!
- Contract clauses that highlight your obligations, content restrictions, exit terms, and the duration of your partnership.
- Assess how they will handle and protect your consumer rights if they fail to deliver on their promises.
Most Popular YouTube MCN List You Should Know
Some popular YouTube MCN lists include the following:
Mediacube
While global, Mediacube is a top choice for US creators who are tired of waiting for the monthly Google payout. They have revolutionized the “Fintech” side of YouTube.
- Ideal for: Creators who need flexible cash flow and advanced financial management.
- Geographic coverage: Worldwide, including full US support and crypto payout options.
- Monetization & revenue: Features MC Pay, allowing you to withdraw your earnings daily or get “Advances” on future revenue (up to 10 months ahead).
- Brand deals & ads: Operates a dedicated agency that connects creators with 400+ global brands for ambassador roles.
- Rights management: A specialized department that “fights” for your channel’s reputation, handling strikes and copyright disputes personally.
- Analytics & content tools: Includes deep SEO channel audits and 24/7 support from a personal manager.
Yoola
It is highly regarded if creators want to take their channels international. If you are a well-established channel looking to expand globally across other languages or regions, Yoola is the right choice for you.
- Ideal for: Creators looking for international expansion, localization (dubbing), and high-growth niches.
- Geographic coverage: Strong US operations with a focus on global bridge-building.
- Monetization & revenue: Specializes in “Restriction Resolution,” helping creators fix “yellow dollar sign” monetization issues.
- Brand deals & ads: Strong focus on e-commerce and driving product sales through influencer-led brands.
- Rights management: Proactive strike mitigation and protection against unauthorized global re-uploads.
- Analytics & content tools: Bespoke YouTube SEO and content strategy consulting to help boost “Suggested Video” traffic.
BBTV
It focuses heavily on “Enterprise”- level creators and large-scale media publishers who want to treat their channels like global brands.
- Ideal for: Large-scale creators, gamers, and professional media companies looking for business-level scaling.
- Geographic coverage: Headquartered in North America with a massive global reach.
- Monetization & revenue: Beyond AdSense, they offer “Multi-Platform Distribution” to help you earn from Facebook, Instagram, and TikTok.
- Brand deals & ads: Direct access to an internal sales team that secures high-value sponsorships with major US brands.
- Rights management: Robust “Content ID” services that scan the internet for re-uploads to help you claim lost revenue.
- Analytics & content tools: Access to the VISO suite (AI-driven optimization) and massive libraries of royalty-free music and stock footage.
How To Analyze The Performance Of MCN YouTube?
Listed below are metrics that shed light on the progress and performance of your chosen MCN!
1. Content Quality
Analyze your MCN: Are they producing attractive, engaging videos? Are they consistently and carefully optimizing your videos and playlists? Do they track user behavior, competitors, and content gaps to generate fascinating ideas or concepts?
2. Growth
Always ask for YT analytics reports for all platforms you utilize for marketing goals! It’s the subscriber count and other minor details, such as growth in likes, views, comments, and watch hours.
3. Expertise
Interrogate their strategies, enquire about tools deployed, and see if they take ownership of their mistakes.
Conclusion
“MCN YouTube” is like an incubation service for budding or aspiring content creators who want to make it big on YouTube. For your convenience, we have guided you through specific situations where you can consider seeking consultation from MCNs. We have also focused on how to find the best firm that caters to your needs! We hope you make the best decision, keeping your finances, strengths, potential, and areas for improvement in mind!
Frequently Asked Questions
Q1. Do MCNs own your YouTube content?
No, MCN does not own your YT content. It only helps and serves as a partner for channel management and monetization. This includes charging a fee as a percentage of your ad revenue.
Q2. What is the purpose of MCN?
MCNs for YouTube are companies that help creators grow their channels, handle policy violations, and diversify their revenue streams.
Q3. How do you remove access to MCN on your YouTube channel?
To release access to an MCN from your YouTube Channel, head over to your YouTube Studio dashboard, locate the “Network relationship card, find the card containing your MCN details, and click “Remove Access.”
Q4. Can I join MCN without monetization?
This would depend on the MCN in question, and each MCN has varying criteria for eligibility!
