Are you advertising on YouTube, kids? If the answer is yes, you should be aware of the rules and regulations laid by the social media giant. Structuring YouTube Kids as an advertisement platform can help you make a lot of profit, but the variety of ads is set to a limit. This may cause you to wonder how you can achieve advertising on YouTube kids with minimalistic methods. And you don’t need to worry; we are here for your rescue! Read the guide to get proper insight on the same.
How Can You Start Advertising On YouTube Kids?
As you know by the name, most viewers ship is by the kids all over the world. This leads us to conclude that any inappropriate ad is not to be at any cost. While YouTube has a dedicated site that explains the dos and don’ts, we have the information simplified for you! Let’s take a look at them one by one.
YouTube Ads Policy
Before you start your journey on YouTube kids, you should know that this rule should also comply with the other advertising policies! The YouTube Kids Paid Ads by YouTube’s policy team. After receiving a green signal, the advertisement can go on air.
What are paid ads on YouTube Kids?
When you enter the YouTube kids section, you will see the amount of ads. This is because YT believes in providing their toddlers an ad-free YouTube experience! There can be chances when you, as an advertising agency, must put up an ad in the kid’s section, but you aren’t sure how to do it. All you need to do is keep the ad format for YouTube in check.
What Are The Ad Format Requirements For YouTube Kids?
- You can only in-stream video ad format on YouTube Kids.
- Maximum time length is 15-20 seconds for non-skippable and 60 seconds for skippable.
- This excludes the 3-second ad bumper that may play before the Paid Ad.
- Destination URLs and outbound links are disabled from the app.
- Ads on YouTube Kids will not be clickable.
- All Paid Ads must be hosted on YouTube.
- Third-party served ads are prohibited.
What Is The Difference Between YouTube And YouTube Kids In Terms Of Advertising?
The primary and significant difference between advertising on YouTube Kids and YouTube is the restriction of specific product categories on Paid Ads. For example, ads on dating and relationships, age-sensitive media, beauty, etc., are prohibited on YouTube Kids.
YouTube Kids caters to children-friendly content and supports minimal advertising on the platform. So, before choosing a platform to promote Ads, you must know the essential difference between the two in terms of Ad targeting, commercial intent, restrictions and prohibitions, etc.
What Type Of Can We Can Run On YouTube Kids?
Here are the Ad format requirements that you need if you want to run ads on YouTube Kids:
- Currently, YT only accepts the in-stream video ad formats in YT kids.
- The maximum time length is 15-20 seconds for non-skippable ads (this depends on the viewer’s location) and 60 seconds for skippable ads (length may vary on the market).
Conclusion
We hope you understand the essential workings of Advertising On YouTube, Kids! Expect to hope you abide by the rules and have fun promoting kids-friendly products. Tube
Frequently asked questions
Q1. What age are YouTube Kids good for?
YouTube Kids is rated for children aged 4 and up in the app store, although Common Sense Media recommends it for children aged 7 and above. In addition to the advertisements, commercialism, and the possibility of seeing unsuitable films, we believe it is advisable to wait until children are a little more mature!
Q2. What is a YouTube Kids account?
With YT Kids, you can easily take control of your child’s activity on YouTube. You can also create a separate profile for each kid in their household!
Q3. Are YouTube kids free?
Yes! YouTube Kids is free of cost, and anyone can view it without any issues! The only drawback is that they contain paid ads.
Q4. What steps should advertisers take to ensure compliance with advertising regulations on YouTube Kids?
Advertisers on YouTube Kids must follow the rules set out by the Children’s Online Privacy Protection Act (COPPA) and make sure their ads are appropriate for kids. This includes monitoring ad content for compliance regularly, being upfront about the advertised content, and not collecting personal data from children.
Q5. How can advertisers measure the effectiveness of their ads on YouTube Kids?
Advertisers can track the performance of their YouTube Kids commercials using metrics such as views, engagement (likes, comments, etc.), conversion rates, and CTRs. These techniques are useful for calculating the overall impact on people’s perceptions and awareness of the brand and their engagement with it.