Generating leads from YouTube may sound unconventional, but it works. How? Well, when I go to any store or website, I don’t want salespeople to jump on me as soon as they enter their territory. When a company uploads its videos explaining its services or products. The viewers take a deeper insight into it. YouTube lead generation works in that way. Let the customer explore the product or services with strong audio-video elements, and then direct them to a landing page or contact form where they can interact with a sales representative.
In this article, we’ll explore how to make videos discoverable, guide viewers to the lead generation page, and highlight the importance of YouTube lead generation.
8 YouTube Lead Generation Strategies
The YouTube platform offers features like Shopping and Merchandise to help brands on YouTube drive better sales. The viewers can be your customers. Let’s look at some key strategies in generating leads from YouTube:
Work on YouTube SEO
YouTube works on discoverability. If your videos are gaining more impressions. The chances of getting clicks and engagement also increase. To make your video appear in search results and recommendations. You can use these YouTube SEO tools to gain organic growth.
Find Niche
Before we optimize YouTube videos and the channel. We have to define a niche to reach the relevant audience. For example, the product or service is related to technology. The videos should reach the intended audience. To acquire potential customers.
Relevant Keywords
You need to add primary keywords in the title, descriptions, tags, etc. To appear in search results. Keywords help you get discovered in search engines and YouTube search results.
Description of Video
Add a video summary explaining the product or service along with a CTA. So that users can go to the landing page. Thus converting into lead.
Use Cards
YouTube has a cards feature to add links while the video is playing. Add CTA at a relevant spot in the video.
Audience Analysis
You can create better content if you understand what your audience is craving. How they behave and where they are coming from. In the YouTube Studio, you can see analytics. These can be used to analyze watch time, engagement rate, viewers’ locations, devices, etc.
Let’s say you have uploaded videos that are 10-15 minutes long. The average watch time is 3-4 minutes, then you can change your strategy and add CTA within the first 4 minutes.
If you want to increase discoverability or build a community, focus on improving your engagement rate. This will simply help you in lead generation through YouTube.
You can also have consumers worldwide. For example, if you are an American company and your viewers are from Spain, you can do YouTube localization by providing dubbed audio files and subtitles for the Spanish audience.
The viewer’s device also plays a role. If viewers are watching your content on big screens, you can target them with non-skippable ads. If you‘re looking to target a specific audience on YouTube, skipable and bumper ads are great options.
Collaborating with Influencers
You can generate leads on YouTube by collaborating with top creators. Especially in your niche. You can ask them to promote your company, or you can provide them with your products to feature in a video. For example, if a watch is your product, the collaborator can wear it in their videos or give a review of it in a dedicated video.
The landing page links can be added in the description and “I Card Button” to make it easy for viewers. You can use YouTube BrandConnect to find influencers and brand campaigns.
Run YouTube Ads
Conducting a targeted campaign is an effective way to generate thousands of leads. You can run your ads on your own or use a third-party app to run your ads. Many top YouTubers, including MrBeast, run ads to promote their videos.
The promotion of videos is necessary because there are thousands of videos on YouTube, and your videos can get lost. So promotion makes the video appear in front of the target audience.
You can use the VeeFly Dashboard to promote your videos hassle-free, starting at just $10.
Why YouTube Lead Generation is Important?
Let’s look at the following points, which make YouTube lead generation Important:
Trust and Authority
Before making any purchase, consumers often go to YouTube and Google. Even if you are an established brand. People will go on YouTube to get a visual look at your product or service. If you are not there, it will affect your sales.
Recurring Customer
Once you buy a product or service. The algorithm will suggest similar content to us because we interacted with such content. Now you can release updates and showcase new or related products to viewers who have already interacted with your content. Maybe they have subscribed. Thus, forming a community that turned into a recurring user.
Evergreen Ads on YouTube
Unlike any other ADs running platform, YouTube is different. You can run ads on Facebook and Google, but all you can do is direct them to a landing page, and eventually, the consumers will not return. Whereas on YouTube lead generation ads, you run Facebook or Google Ads, and users will come to your YouTube channel.
For example, Samsung and Apple both run ads for new products or features. But it all comes down to their YouTube videos. Every viewer jumps on their channel to view products. Even after a year or so, if a consumer wants to find a video of a product, they will come to the channel. That’s why YouTube videos is an evergreen ad.
Conclusion
YouTube lead generation is a strategic approach that provides a strong user experience and generates potential leads. In this blog, we have seen strategies to acquire leads. You can start by optimizing the channel to appear in search results. Start by producing content for your niche audience. Add relevant keywords in tags, titles, and descriptions. Add CTA in descriptions and Info card button. Partner with top YouTubers in your niche and run YouTube ads for lead generation to gain quick visibility.
Frequently Asked Questions
Q1. Is it okay to use YouTube for lead generation?
Yes, YouTube is a strong source to generate leads. It is engaging, incorporates visual elements, and serves as an evergreen source of information for all types of consumers.
Q2. What is a YouTube lead generation strategy?
Create high-quality content that solves users’ queries, utilize YouTube SEO to increase discoverability, add a CTA at a relevant spot, direct users to a well-designed landing page, and establish a connection with them.
Q3. Important step to generate leads on YouTube?
The key steps are identifying your niche, creating valuable content, optimizing for discoverability, incorporating CTAs, and establishing trust with your audience.
Q4. How to generate leads on YouTube?
Optimize your videos with keywords that people look to when buying products or services related to your niche. Add those keywords in the title, description, tags, chapters, etc.
Q5. How to generate sales on YouTube?
Create videos related to your product. Aim for the YouTube Shopping feature, use descriptions and cards to add CTAs, use YouTube Ads to promote your videos, etc.