New ad features are now available for YouTube Shorts Ad. The advertisers can now turn on comments. The Short Ads that are eligible will get the comment option. The creators can add featured brand website links to the ad, and the Shorts Ad placement will now be on mobile web.
What are the Latest Shorts Updates?
The new rollout for YouTube Ads gives advertisers more engagement and direct interaction this holiday. The Kantar evaluates the YouTube Creators Ads effectiveness.
New Updates:
Enabling Comments on Shorts Ads: Eligible Shorts ads will receive the comment option. Visitors can comment on YouTube Shorts Ad to drive real-time audience engagement and make it more organic.
Brand Links: The creators who are adding branded content in Shorts Ads can link the websites of brands. So that interested viewers can easily discover the product and take action.
Mobile Web View: The YouTube Shorts Ads placement will be in mobile web. The update will help advertisers reach audiences from TV to desktop to mobile web to apps.
The update is a strategic research from Kantar as more viewers are consuming Shorts content. YouTube is positioning Shorts to be utilized by advertisers for ad placements. As the holiday season is coming, there is a need to optimize for YouTube Shoppable content.
Conclusion
The YouTube Shorts Ads are interactive and actionable. The YouTube Ads new updates enhance the advertising further by adding a comment feature, allowing creators to add sponsored brand website links, and, apart from the YouTube mobile app, extending Ad placements to mobile view. As the peak shopping season is arriving, the updates make the experience more seamless.