YouTube announced significant platform updates in its “Made on YouTube 2025” event. The core themes were empowering creators with AI tools, integrating AI into Shorts, advanced Studio tools, new formats to build connections, expanding shopping features, and YouTube monetization opportunities with enhanced brand-creator relationships.
Let’s explore each update Made on YouTube 2025 one by one and with a detailed overview.
"We see AI as the next evolution of these tools - designed to empower human creativity and storytelling. But make no mistake - no studio, network, tech company, or AI tool will own the future of entertainment. That power belongs to you - the creators." NEAL MOHAN CHIEF EXECUTIVE OFFICER, YOUTUBE
The YouTube CEO emphasizes that they are not just building products and innovating AI tools, but are also creating a creator economy.
Making Creation on Shorts Easier
YouTube started integrating Google DeepMind’s Veo 3 fast into YouTube Shorts. Now, creators can easily add video backgrounds with sound. Additionally, being powered by Veo in-stream, YouTube creator can apply motion to images, restyle their videos, and add props in the video.
The raw videos can be refined using the Edit with AI feature. Additionally, you can transform speech into a song, converting video dialogue into a humorous soundtrack.
YouTube Studio Your Creative Partner
The creators rely on YouTube Studio for the insights. The data obtained helps creators to create further content that viewers will watch. The new suite of tools is Conversational AI, A/B testing titles & thumbnails, updates in the Inspiration Tab, and auto-dubbing updates.
Additionally, the YouTube likeness detection tool will soon be available to the YouTube Partner Program creators. The tool will help creators detect and manage AI-generated videos that utilize facial likeness. Creators can request the removal of any video that is made using their facial likeness.
The tool uses AI to safeguard the creator’s identity and the audience from being misled.
Reinventing YouTube Live Format
YouTube live streaming is introduced with new features. At the Made on YouTube 2025 event, the features announced are:
- Practice before going live: A test environment to check setup, audio, etc, to be ready for live stream without risk.
- Playables on live: A live stream experience where streamers can play 75+ games from the YouTube library. While interacting through chat and even monetizing the broadcast.
- Streaming across formats: The live stream can be done in horizontal and vertical formats simultaneously, with a single chat room.
- React live: Creator can start a vertical live stream on mobile and react to other ongoing live streams.
- AI-Powered highlights: Once you stop streaming, AI will find the highlighted moments and automatically create ready-to-share shorts.
- Side-by-side ads: Creators can continue their live stream while ads will run simultaneously on the side.
- Members-only live stream: The live stream can be done for channel members only.
Easy to Create Shorts from a Podcast
YouTube is using Google’s DeepMind Veo to create customizable videos using audio files. The podcasters can create Shorts video clips from a full episode.
The AI tool will extract audio from full episodes from YouTube podcasts and, using Veo3, turn them into Shorts videos. Helping creators save time and resources to film a video translation and the creative process of a podcast.
YouTube Music’s Rewards Top Fans
The new releases on YouTube Music allow fans to pre-save upcoming music releases, and there will be a countdown for forthcoming releases visible to viewers.
The fans will also get loyalty badges (first to watch, top listener, etc) to recognize top fans. The dedicated fans can get “thank you videos,” “BTS videos,” and custom videos directly from the artists.
In the US, there will be a pilot program where fans get to be first in line when the artist’s merchandise is dropped.
More Ways To Earn In Brand Partnerships
The creators can add a sponsorship segment slot in their long-format videos. These slots can be used by creators to market the brand. Once the deal is over, the slot can be sold to other brands or resold to the same brand.
The brand segments get detailed performance insights in YouTube Studio. The data can also be shared with brands. The features are currently being tested by a small group of creators and will soon be rolled out to everyone within a year.
Brand Partner In Shorts
Soon, creators while uploading Shorts, can add the Brand Partner name and add a link to the brand site. Making it easier for viewers to buy the product. The creators and advertisers can also see how Shorts is affecting conversion and traffic.
According to the Made on YouTube 2025 release, the metrics will be more in-depth than traditional YouTube analytics, including views and likes.
Seamless Creators And Brand Collaboration
The advertiser and brand can collaborate more easily with creators with the help of AI. The brands that are looking forward to collaborating with YouTube creators can go to Google Ads and find the creator partnership hub tab.
Advertisers will be able to make more informed decisions with the new metrics, and soon, with the help of AI, they will also be able to choose the right creator for their campaign.
New AI features in YouTube Shopping
The YouTube Shopping market is higher than ever. Traditionally, the creator has to tag all the products. YouTube is leaning on an AI approach where the AI system will display the product tag at the right moment in the video where the viewer’s interest is higher.
All the products that are mentioned in the video will be automatically identified and displayed to viewers using AI systems.
Conclusion
In conclusion, the “Made on YouTube 2025” event has rolled out AI features that are the future of entertainment. YouTube is now a major player in building the creator economy. With the Next 20 AI features, the platform is more seamless for creators and advertisers.
Apart from content creation, the AI is helping in streamlining the creative process. The data are now more detailed, and formats such as live streams, Shorts, Shopping, and YouTube music have all been reinvented to better facilitate creators, brands, and advertisers.