YouTube has rolled out a new feature. While scrolling, you will see posts in the Shorts feed. This feature will allow viewers to see posts while watching shorts. Let’s explore this feature further and how it can impact a creator.
How the New Feature Works
YouTube will now display the community post directly in the Shorts feed. While scrolling through Shorts, you will see posts. The Shorts will continue to play while you can like and comment on the post.
The dimension will be the same vertical length. Although the post will appear on the screen, the aspect ratio will change. The post will use half the screen, and the shorts will use half the screen.
A bit about the YouTube post
The platform’s post feature has been in place for several years. YouTubers use this feature to create community posts, conduct polls, GIFs, quizzes, update posts, images, and videos.
The post tab can be viewed on the channel. Similar to the videos tab, it shows all posts uploaded by the creator. The viewers can see this post on the channel’s homepage or subscription feed.
Post on YouTube Shorts benefits creators
The feature will help creators reach their audience more easily. For quick updates, creators will not have to make lengthy Shorts. They can explain their point with just a text image post on a short feed.
What’s Next
Well, the new feature looks like it combines the least-used features with the most-used features. It is no wonder that Short videos are an engaging form of content. They keep viewers longer on the platform.
The YouTube posts were used to share the upcoming or latest project. Creators used to add behind-the-scenes, promote merchandise, spark discussion, etc.
Now, with the merger of the post feature with Shorts, creators can increase engagement for their content.
YouTube has yet to roll out the full details, such as how long the post will last and how often it will appear in Shorts. The key takeaway is that the new feature has been rolled out, and creators must test how it will help them bring an audience to their content.
Conclusion
YouTube’s new feature will allow viewers to see community posts in the shorts feed. The Shorts will continue to play on half screen, and the post will appear on half screen. Viewers can consume the Shorts and comment and like the post. Finally, the creators must experiment with the new feature to see whether it will bring engagement.