In its most recent move, YT is experimenting with a feature to switch off channel push notifications for channels that upload videos frequently. If successful, this move will impact the video viewing experience of viewers who have set the default push notification settings to ‘All’. Let’s take a closer look at what the hype is all about and how it will impact your upload strategy.
YouTube Switching Off Push Notifications
YouTube viewers often subscribe to multiple channels and opt-in to receive all the notifications from those channels, expecting to watch the video whenever it is out. However, with time, many feel overwhelmed with the constant push notifications. Eventually, they are no longer interested in that channel’s content.
In such situations, it is common for viewers to turn off all notifications from the YouTube app. As a result, YouTube content creators like you are unable to reach their most engaging audience within the app. YouTube’s switching off channel push notifications for specific channels is an attempt to reduce video overwhelm for audiences in different age groups. In this new test attempt, viewers who have not visited the channel despite receiving push notifications will not receive those notifications any further from that channel. However, those notifications will still be available in the notification section of the YT app.
As per industry reports, this experiment doesn’t turn off notifications for YouTube channels that don’t upload often. Does this mean that you should reduce your YouTube video upload frequency? Certainly not. Instead, you can attract more views to your videos by discovering the best time to post videos to YouTube. Although it might decrease the number of viewers coming back to see your videos, it will also narrow down to a segregated number of loyal fans willing to come back and watch your video.
Conclusion
The news does not clearly mention how long YouTube will conduct this experiment before expanding to more viewers. Besides, your viewers will not be informed whether they miss out on crucial notifications. This new move doesn’t impact channels with infrequent uploads. YouTube’s move top to switch off channel push notifications will definitely change the viewing preferences of the audience with the least chance of engagement. If you find the engagement on your videos decreasing, you can explore the choice to buy YouTube views.