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What Is The Best Time To Upload To YouTube?

Do you want to know the best time to upload on YouTube? Here the list of days and time slots to gain a maximum number of views!

Getting high views is one of the key factors to rank your videos on YouTube. So, in that case, knowing what is the best time to post on YouTube will help you gain these views organically. To gain more views, you need to analyze when your subscribers are active on YouTube.

Understanding this through your demographics will allow you to post videos in the time frame when most people are actively watching videos on the platform. In this blog, I’m going to discuss the best time to upload videos on YouTube.

What Is The Best Time To Post On YouTube In 2023?

YouTube Upload Timings

Maximum YouTube users are from the age group of 18 to 45. People are busy throughout the week and spend time leisurely over weekends. Therefore, weekends prove to be the best time to post on YouTube! Fridays and Saturdays are the days when people spend time on social media and entertainment. Since YouTube is the best video-sharing platform and has a variety of videos that educate, entertain, guide and upskill, people tend to engage mostly over weekends and holidays.

The best time to post YouTube videos is

listed below. You can plan your own timings, but these are considered to be more beneficial in terms of grabbing attention first.

  • Mondays –  2 to 4 pm
  • Tuesdays – 2 to 4 pm
  • Wednesdays – 2-4 pm
  • Thursdays – noon around 3pm
  • Fridays – noon approx 3pm
  • Saturdays – 9 am to 11 am
  • Sundays – 8 am to 11 am

Note: These timings are ideal as the video takes a few hours to get indexed. So if you post a video at 2 pm on a Monday, it will target viewers at 4 pm. 

Sunday is the most ideal time of the week to engross people with your videos. The best time to post is either early in the morning, between 9am to 11am or later in the evening, after 5pm to 9pm. 

If you want to post videos in between the week, Wednesday is the day to keep driving your audience to your videos! You can share snippets or YouTube Shorts of your upcoming video on your channel to raise the curiosity of your subscribers. You can even ask them to stay tuned and increase their excitement by announcing the day of your new video.

Talking about YouTube Shorts, let’s see what can be the best time to upload to YouTube Shorts…

What Is The Best Time To Upload YouTube Shorts?

YouTube Shorts are nothing but a 60 minutes short video that you can post on the YT Shorts segment. As these Reel sized videos reach the audiences better, it’s time to understand what is the best time to upload YouTube Shorts.

The best time to upload to YouTube Shorts is anywhere between 6 pm to 10 pm on weekdays, and on weekends you can post them anywhere between 12 pm to 6 pm. 

Posting your YouTube Shorts in this time zone will give them the natural boost they require to do better on the platform. On weekdays you can post your Shorts on Wednesdays to do better, as it helps YouTube’s algorithm.

Also, remember that posting time always largely depends on the audience that you are planning to target. If you want to target people from the eastern and the west coast, the best time to upload a video will be between (8 am EST). At this time, people on the eastern coast are probably beginning their day, and people on the west coast are in the middle of the day, usually having lunch!


You can work hard to create content, but if you post it at an incorrect time, all your efforts will be at a toss! Hence, knowing the best time to post on YouTube will help you plan accordingly. Remember that these timings are not specific to you, that’s why using your demographics to post your videos is highly recommended.