YouTube added a new goal under video promotion: YouTube website visits to drive more traffic to your site directly. When you promote the video on YouTube, it asks for the main goal of setting up the ad campaign. Creators could choose either engagement as a goal or the views. If you have a website page where you want more visitors, the new website visits can help you carry it out. Here’s more about the latest “goal” option under video promotion.
Here’s Everything About YouTube Website Visits Goal For Video Promotion
YouTube’s website goal is to provide creators with more advanced ad options to attract their ideal audience to their site. Well, is that good? Finding the right audience and then driving them to your site and becoming a visitor sounds easier than done. Creators who use YouTube Studio to promote videos can use website visits as a target goal and increase their site’s growth.
You must fill in a few inputs, like the country, language and age group you want to target and run your ad campaigns. You can easily monitor your site’s growth inside the promotions tab in YouTube Studio.
According to YouTube, the goal of “website visits” can be utilized in the main feed and skippable in-stream ads to draw more attention to the site.
The options, except for website visits, are engagement and views. Targeting them helps you buy YouTube views and, in some cases, also enables you to buy YouTube subscribers.
Conclusion
The YouTube website visits targeting goal directly increases traffic to your site while giving you insight into YouTube Studio’s performance. You can measure responses and utilize additional promotional opportunities. Check under the video promotion to see the new targeting goal and convert your views into visitors.
Marketers must be careful when using video promotions to achieve the desired results, targeting goals like YouTube website visits or other options. They usually tend to make inevitable mistakes, knowingly or unknowingly. The one we would focus on is undermining keywords with titles and descriptions.
Ensure to use the right keywords in your titles and descriptions while creating a compelling one. You can use tools like YouTube description generator and title generator on YouTube.