While we are all crying over losing our TikTok content after the ban, YouTube, again, comes out as a savior. With the latest update, YouTube is planning a partnership with Repurpose.io, which enables the creator to repost their TikTok videos and Instagram reels automatically to YouTube shorts. If this partnership happens, your TikTok content will be automatically shared on YouTube shorts, and you will save yourself from losing some of your great TikTok work pieces. Unearth everything below to understand how everything will turn out.
Creators Can Preserve Their TikTok Content with YouTube’s Repurpose.io Partnership
TikTok is no longer available in more than 34 of the 50 states in the USA due to concerns that the application is collaborating with the Chinese government and leaking user data.
Though the application is banned, creator who already had TikTok installed on their device can still use it to create content. But the question is, how long? That’s unsure!
YouTube’s partnership with Repurpose.io will help creator store their content to YouTube shorts by reposting. So even when Tiktok is removed from their devices, they won’t be heartbroken.
It was an opportunity YouTube grabbed to increase the content uploaded on the platform. YouTube offers creators 3 months of free usage of Repurpose.io to reshare their TikTok videos.
On Repurpose.io, YouTubers will create their automatic production flow, which allows them to directly upload content from the library to YouTube Shorts. When you make your account on Repurpose.io, you will see sources and destination options under ‘Create Your First Workflow,’ where Instagram and TikTok will be under sources and YouTube shorts under destination. Here, you can repost IG and TikTok content the way you post IG content on YouTube.
With Repurpose.io, you can share up to 5 videos per day. You can also schedule them if you want them to be uploaded at different times.
The feature works similarly to Meta’s integration between Instagram and Facebook, where your post is automatically shared on Facebook when you upload it to Instagram if you have granted Meta the necessary permissions.
Conclusion
Many creators who have access are still using the application, and some don’t use VPNs. But this may not last forever! YouTube, in partnership with Repurpose.io, is what creators and brands need to save their content.
With 70 billion daily views, YouTube has taken advantage of TikTok’s situation to influence how short-form content is regulated across all platforms. And though YouTube decided to collaborate with Repurpose.io, the company cannot share content with YouTube shorts without the permission of TikTok and Instagram.
Tiktok’s parent company, Bytedance, is still conversing with the Chinese government to understand what kind of agreement is feasible with the US. Chinese community parties may disregard the request due to Trump’s administration’s impulse to take over the application.
The outcome could be anything, but the chances of both parties agreeing to this matter are high because of the profit margin of both platforms.