Content testing is an evaluation process that involves a deeper behavioral analysis of viewers using a range of experiments and tools. This eventually boosts viewer engagement and helps you achieve your marketing goals.
We understand that various YouTubers aspire to make it big in the content creation journey. Hence, our blog will take you through various strategies to help you achieve your dreams!
What is Content Testing and Related Strategies?
Content testing provides crucial insights for video improvisations. With constant testing and observation, you can draw the required inferences backed by in-depth data.
Content testing helps you achieve these outcomes:
- Readable Text and professional video appeal.
- Easy-to-understand content.
- Well-optimized videos for YouTube algorithms.
If you want to elevate your YouTube engagement further, then walk through the leading and up-to-date YouTube testing strategies with us.
1. Preview Videos – Optimizations & Quality
There are two ways of previewing videos: either through Creator Studio before publishing the video, or post-publish while keeping your videos private.
Look at the following aspects while previewing videos:
- Description, Title, and Tags.
- Keywords and Hashtags.
- Thumbnails and CTA placements.
- Intro, Outro, and Background Music.
- Video quality and Flow of Script.
- Placement of Ads.
2. Experiment With Visuals For Contest Testing
Here are visual or graphic aspects to experiment and observe the impact of:
- Test different lighting and camera effects.
- Choose from various motion graphics and transitions.
- Experiment with lenses and camera angles.
- Try Color blocking or experiment with different accents of colors.
3. Pattern Interrupts Or B-roll – Content Testing
Your videos don’t have to have just one shot of you staring into the camera lenses and sharing your thoughts. You can introduce different video cuts at regular intervals to break the pattern and hook viewers.
For this, you need to know:
- In what segments of your videos do the viewers tend to lose their interest.
- Where it’s going overbroad
- What kind of pattern interrupt video will go with your videos
4. Content Testing With YouTube Analytics
Each video gives you an opportunity to change something a little and see how it impacts your viewers. They also give you a chance to learn something new about your subscribers.
YouTube will provide these insights on regular videos every time you change your style:
- Comments left by viewers.
- View count and Watch time.
- Number of clicks and shares.
- At what segment of your video the views are dense.
- And which section of your video is the most replayed.
- End-screen click rate – What links mentioned within the video were clicked.
- Demography, geography, language, and devices.
- New viewers and repeat viewers insights.
- Custom reports to see which topics or playlists are doing well.
5. A/B Content Testing For Optimizations – TubeBuddy
With Tubebuddy and various other third-party tools, you can conduct A/B testing on various aspects of video optimizations. You also get more insights for analyzing the results!
Creators can find the following metrics being tracked for their tests:
- Watch time, CTR – Click-through rate, and Traffic Sources
Where can you perform A/B testing?
- Titles, Descriptions, Tags, and Thumbnails
How does it work?
- Set up the test on TubeBuddy and give two variations for the same video.
- Video can vary in terms of Title, thumbnail, description, and tags.
- In essence, with TubeBuddy, you can experiment with keywords, hashtags, and tonality for your title and description.
- Specify the test duration – minimum 14 days and maximum can be as per your needs.
- Tubebuddy will alternate between both versions while gathering audience insights.
- Whatever video version wins in the end, you can implement it.
6. A/B Testing For Thumbnail – YouTube Feature
Let’s know the features of this tool, and what’s more? It’s free!
- With the YouTube tool, you can test 3 variations of thumbnails, unlike other platforms, which allow only 2 variations.
- But data tracking is mostly limited to watch hours.
- The test will run for a minimum of two weeks, after which you can either use the winning variation or retest both varieties.
7. YouTube Ad Content Testing
With Google Ads you can create multiple versions of your own promotional campaigns on YouTube videos.
How To Do A/B Testing For YouTube Ads?
- Pick the element you want to conduct this test for – headline, Keywords, CTAs, or description.
- Upload multiple varieties of ad copy with regard to any aspect of your choice.
- Google ads will display both varieties of your YouTube ad to the target audience.
- Google A/B testing will track – Clicks, Views, Conversions, Cost per view, Cost per click, skip button clicks, and comments.
- Once it is determined which version of your ad is getting better responses, you can proceed with the winning version.
You can test bidding strategies too:
- This would be slightly different from your regular A/B testing.
- Basically, you can create different ad groups for your campaign.
- Each group will target a different audience based on their demographic details or geographic locations.
- These groups can be based on different customer personas.
- Based on how each group responds, you can refine your targeting and bugging amount.
If you want to promote video on YouTube, then this knowledge will be extremely crucial for you!
Conclusion – Know ROI On Content Testing
Content testing for YouTube is a continuous process. It helps creators maximize viewer retention. In the content world, viewers are the king, so catering to their needs is important. However, they may not be able to vocalize their thoughts all the time. Hence, testing tools are helpful! These tools give you hints that viewers are incapable of pinpointing.
Frequently Asked Questions
Q1. What is the best content for New YouTuber?
Test content with these additions:
- Video Highlights
- Videos featuring time-lapse shots
- Sizzling Recipes
- Events Coverage
- Animated Content
- Informative Videos
- Life hacks of DIYs
- YouTube Livestreaming
Q2. What strategies do successful YouTubers use?
Here are the most used strategies that you can consider for content testing
- Share videos on other social media accounts.
- Link videos to the newsletter.
- Initiate conversations surrounding your videos in discussion forums
- Enable embedding and link it on your own website.
- Reach out to niche marketers to get your video embedded on their blog.
- Include links to prior videos in your current videos.
- Many also buy YouTube subscribers from trustworthy providers!
Q3. How do new Youtubers get views?
Here’s how YouTubers in the beginning stages of their channel get views on their videos:
- By uploading videos with an engaging title
- By using sensational thumbnails
- By adding relevant tags, keywords, and hashtags to increase visibility
- By organizing videos into playlists
- Reading viewer feedback
- Covering content gaps not addressed by other competitors
- By enabling embedding and sharing videos on social media platforms
Just keep doing Content Testing, or buy YouTube views from credible sources so that they convert into positive gains!
Q4. How to go viral on YouTube?
Here are digital content testing tips to go viral as instantly as possible:
- Following trends and utilizing them for your videos with a personal twist.
- By exaggerating video content through thumbnails & titles – Without being deceiving.
- To automate your video titles and descriptions, you can simply use AI YouTube description generator and AI YouTube title generator!
- Collaborating with other growing influencers.
- By adhering to basic YouTube SEO practices.