Have you heard the term YouTube keyword research thrown around as a new YT creator? YouTube is the world’s second-largest search engine after Google. Your videos also appear on Google’s search results page. One of the top ways to rank your videos is by using keywords.
When a user wants to learn more about something, they head to Google. But when a user wants to look at how a particular thing is done, they head to YouTube. The videos on this platform help them through the process and solve their problems.
YouTube is a hub for video marketing. With billions of users, marketers have a huge target audience to explore. To get abroad the YouTube SEO ranking train, here are the things you need to know about YouTube keyword research and why it is important.
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Why is Keyword Research Important for YouTube?
Video marketing is the next best thing in the marketing world, and YouTube is the best platform. Without keyword research, your videos won’t reach your target audience or rank on YouTube’s result page.
So this means keyword research helps you find your target audience. With over 2 billion active users on YouTube, it won’t be that difficult of a task if done correctly. And you can all this by clicking a few buttons. In addition, you can track your video’s performance after inserting the keywords and make changes accordingly.
Keyword research also helps your videos appear on the search results page when a user is looking for something on YouTube. This will help you stay ahead of your competitors and increase your audience base by simply inserting important keywords in your videos.
Top YouTube Research Tools
Keyword research for YouTube videos doesn’t have to be frustrating and overwhelming. On the contrary, with the many tools available at your disposal today, it’s easier than ever. So before you look at the list of tools that will help you, understand what you are looking for.
Once you find the perfect tool for your channel, make a list of relevant video keywords. Then, look at what your competitors are using and the words and phrases that they have left out. You will need keywords with high search volume and complementary keywords to widen your chances at ranking.
Here are the different place where you can insert your keywords:
- Channel description
- Video title
- Video description
- Tags
- Playlists
Top 5 YouTube Keyword Research Tools
- Ahrefs
- SEMrush
- YouTube Keyword Tool
- Keyword Keg
- Google Keyword Planner
Install Chrome Plugins
Apart from the tools, you can also install a few chrome plugins or extensions to get the right keywords. Next, you need to figure out what you need to include in your tags, titles, and thumbnails to get the algorithm to notice your video.
You can use TubeBuddy and Keywords Everywhere as your chrome extensions.
TubeBuddy has tons of features that will help you look for the best suitable tags to tracking your ranking keywords. Here’s our guide on How To Use TubeBuddy, which is free.
Keywords Everywhere gets straight to the point by showing you the word’s search volume, CPC, and competitiveness. Besides, it offers the word’s trend data, related keywords; people also search for trending keywords and long-tail keywords.
Use autocomplete to find keywords
The most common yet easier way to find keywords is by using YouTube Autosuggest. All you need to do is type your primary keyword in the search bar and note the suggestions appearing below.
For example, if you type “How to sell your car,” you will see suggestions like “How to sell your car fast,” “How to sell your car on eBay,” “How to sell your car on Facebook,” etc. These suggestions mean they have been searched by users globally.
