YouTube has over 2 billion users and more than 500 hours of newly uploaded videos on YouTube every minute. This is a reason why new creators find it very challenging to rank their YouTube videos through SEO on the platform.
If your videos are great and your channel is filled with high-quality content, and yet no one subscribes to it, you have missed a few steps before uploading your videos. That vital step is YouTube SEO. Read on to learn what YouTube SEO means and how to rank YouTube videos with these optimization tips.
How To Rank YouTube Videos Higher?
Sharing some top strategies you can implement to improve your videos’ ranking.
1. YouTube Keyword Research
Keywords play a crucial role in SEO ranking, as it helps the algorithm understand your content and users find the information they are looking for.
But how do you find the right keywords for your content? You can use online tools like Google Keyword Planner to find the best keywords that suit your content and rank YouTube videos. You can use these in your YouTube video’s title, description, and tags. Look for trending and complementary keywords and use them, too. While the tool mentioned above is free, if you want a more insightful tool with detailed results, you can use Ahrefs, a paid tool worth every cent for upcoming creators.
Another way to look for keywords is to understand what your audience is searching for on Google or YouTube. You can simply type in your primary keyword and look at the suggestions list below the search bar. Try different variations in the search bar and use the suggestions most relevant to your video content.
YouTube Content Consistency To Rank Videos
Consistency plays a vital role in your search engine rankings. While many creators focus on creating great video content for their YouTube channel, many forget to be consistent. When we say consistency, it goes both ways – with your content upload timeline and content theme. If you are looking to rank YouTube videos higher and increase your views and your subscriber base, this is how you can do it.
Video content consistency
When creating videos for your YouTube channel, always remember to create a fixed theme and branding elements used in your videos. Your videos will set a brand image recognized by the algorithm and your audience when mixed with your high-quality content.
Video upload consistency
Producing high-quality videos on time is a great habit all creators must inculcate. You need to prepare an uploading schedule to show how active and attentive you are to your audience. Irregular posting will only reduce your chances of ranking. Many times, users unsubscribe to a channel if they don’t find any new content on it. In a nutshell, post every day to be shown as an active YT channel.
YouTube Videos Optimization To Rank Video
The crux of your video rankings on YouTube depends on the following factors. If you want your videos to rank higher on the search result page, here’s where you start.
As a user, the first thing they read when they come across any video is the YouTube video’s title to know more about the content. Your video’s title must be catchy and appealing. You don’t need to use any technical terms or any sophisticated words. Try using humorous, friendly language that appeals to your audiences. Tell them why they should be clicking on your video through your title. Even though this is mentioned too many times, remember to insert relevant keywords for better ranking.
A YouTube video thumbnail is a small image on the search results page next to your video title. According to experts, a video’s thumbnail brings more clicks to a video than the title. Of course, we all know the role visuals play in attracting users. This is why your YouTube video thumbnail needs to be visually impressive. Your thumbnail will give your users an idea about your video and why they should click it.
To create attractive thumbnails, you can read our blog for tips to customize your YouTube video thumbnail. Note that you can only customize your thumbnail if you are verified on YouTube.
You will come across two types of YouTube descriptions. To rank your videos on YouTube, you will have to optimize both descriptions. YouTube video description is the text that appears below a video; your description’s first line should hook the user to click on the Show More button. YouTube channel description is the information that appears on your channel’s homepage, which gives users an idea about you and your channel.
YouTube tags are keywords that you can add to your videos to help users find your content easily. If your video is about “Beauty products,” you can use tags like “beauty,” “skincare,” “make-up,” etc. These tags will help the YouTube algorithm understand your video content and show it to the users looking for it.
Track YouTube Search Rankings To Rank Video
After all the work you have put into ranking your videos, it would be foolish not to keep track of their performance. Make it a habit to check on which position your videos are ranking on Google or YouTube. Here are many tools that can help you track your video’s ranking; this practice will help you understand how you can make your videos better and beat the competition to reach position zero.
YouTube Analytics helps creators monitor and analyze their channel and video performance. You can find YouTube Analytics in your YT Studio account. Every YouTube creator must use analytics because, with its advanced features, you can know what your video lacks and what your audience expects from your channel. You also have access to detailed data such as demographics, traffic sources, no. of subscribers, etc. Since subscriber conversion is essential, this information will help you achieve that goal. You can also use Google Analytics to access additional data.
YouTube Promotions To Rank Video
Lastly, after all the efforts and hard work you have put into creating and optimizing your videos, it would be a shame if people didn’t know about it. This is where promoting your videos comes into play. You can promote your videos on social media handles like Facebook, Instagram, etc., through posts and stories.
Another way to promote your YouTube videos is through online promotional services like Veefly. These promotional services take your videos directly to your target audience by using the latest YouTube promotional strategies.
Top 3 YouTube SEO Tool
Multiple YouTube SEO tools are available online, which you can use to rank YouTube videos. Here are some of them.
1. Ahrefs Keyword Explorer
Ahrefs is a front-runner in keyword explorer. You can use this tool to find the right keyword for your blogs and even check what keyword your competitors are ranking for.
TubeBuddy is considered a great tool for managing the YT channel. It lets you schedule your videos and analyzes the performance of them. You can also bulk-upload videos, add customized thumbnails, and optimize your descriptions, tags, and titles.
You have reached the end of this blog, and I hope all your questions have been answered. YouTube is a very overwhelming place for beginners, and understanding SEO might be complicated. But these pointers will help you ace YouTube SEO and give your videos the rank they deserve on the search engine page.
Frequently Asked Questions
Q1. What Is YouTube SEO?
YT SEO is the process of ranking your videos on YouTube’s search engine result page. This involves optimizing your YouTube videos, conducting keyword research, tracking your video’s performance, etc. These practices also help grow your channel and appear on the search engine, garnering more views on your videos.
Q2. How Does YouTube SEO Work?
YouTube SEO works pretty much simpler than other search engines. Your video ranking is completely determined by a YouTube algorithm which depends on two groups of things.
- Technical SEO signposts like the video’s title, descriptions, and tags let YouTube algorithms understand what your content is all about.
- Human SEO signals tell the algorithm if people watching the videos consider it good in any way. It is calculated through watch time, user engagement rate, click rate, and retention.
Q3. How Do You Hit 1k On YouTube?
Generating 1k subscribers as a beginner may seem challenging. But it’s not impossible to achieve. You need to follow these tips to hit 1k and rank your video on YouTube before the time.
Q4. How To Rank YouTube Videos On First Page Of Google?
Follow these methods to rank YouTube videos on the first page of Google.
- Use long-tail keywords.
- Target SERP feature
- High-quality content
- Compelling Intro