Creating a second channel on YouTube sounds like a lot of hard work. But it isn’t if you do it right. YouTube is the world’s largest video-sharing platform, which gives creators endless opportunities to explore and monetize their channels.
Usually, when a creator has more than one channel on YouTube, they tend to spend less time on the second channel. If you plan on opening multiple YouTube channels, here are a few tips that will help you make it successful.
Different niche
When starting a second channel, keep in mind that your niche needs to be different from your main channel. For example, if your main channel deals with travel content, your second channel can explore beauty and lifestyle. This will give you a wide range of audiences to work with. With your unique content on both channels, viewers will remain loyal to your channels.
Unique and evergreen content help boost youtube views and makes it easier to monetize your channel. After building a solid foundation for their main channel, many YouTubers start a new channel with a different niche and encourage their existing audience to subscribe to that channel.
Complementary uploading schedule
When starting a new channel on YouTube, creating an uploading schedule to gain more subscribers is important. But keep in mind that it shouldn’t overlap with your main channel’s schedule. Uploading videos on both channels simultaneously will draw attention to only one video and leave the other one hanging.
Instead, create a schedule that complements both the channels. For example, if you are set to upload videos on Tuesday and Thursday on your main channel, leave the other days for your second channel. Learn how to create strict upload schedule for your YouTube channel with our guide.
Promote your second channel
Lastly, promoting your channel is a vital part of YouTube marketing. An intelligent way to use your second channel is to grow your existing audience rather than creating a new audience base. Although both your channels will have the same audience, use your primary channel to promote your second channel.
Send your audience to your second channel to give them new content to get hooked on. Providing your audience with new and different content builds loyalty and keeps them from leaving.
Having a second channel on YouTube expands your audience reach and boosts your chances at monetizing your channel. It also gives you a platform to be creative on different fronts. Use these tips to start your second channel from the ground by using your main channel.
Check out our guide on Setting Up A YouTube Channel to get started on the platform.