YouTube is an ideal platform for marketing products and services. The video-sharing platform has a broader audience than Instagram and Facebook. Every day, numerous videos are uploaded to the platform. Brands and companies widely use YouTube influencer marketing through sponsored videos to make their products appealing to a larger audience. Influencers currently dominate the major social media platforms. This guide will shed light on how to find influencers on YouTube, making your brand’s journey on the platform smoother.
How To Find Influencers On YouTube?
Let’s dive in and explore the best ways to find YouTube influencers. Influencer marketing is the most trending promotion route, as the fierce competition directly impacts your brand value and revenue. So, the brand must be selective about which influencer will resonate more with the brand.
1. Competitor’s Videos
The first place to start looking is on YouTube itself. For YouTube influencer marketing, you must watch for the competition. Discover which influencers your competitors have partnered with and the types of content they are creating. Additionally, dig deeper to find the content creators’ most popular and trending videos to determine what types of videos resonate with the audience.
2. Hashtags & Keywords
The second way to find YouTube influencers is to search for relevant keywords and hashtags on YouTube. For example, if you are a makeup, lifestyle, clothing, or food brand, the relevant keywords for such brands will include fashion bloggers, celebrity chefs, beauty influencers, etc.
These hashtags and keywords on various social media platforms will help you locate many influencers on Facebook, TikTok, and Snapchat. With this method, you will find multiple similar influencers to help you decide which one best suits your brand.
3. Influencer Agency
The next step on how to find YouTube influencers is to work with an agency. Many agencies collaborate with content creators or influencers to help them manage various aspects of their work, including content creation ideas and brand campaign management.
Sometimes, it can be challenging to manually find influencers on YouTube, but these agencies can help you plan an effective strategy to identify a suitable influencer for your brand.
4. Networking
Networking is another way to find YouTube influencers for free. Socializing at events and making contacts at webinars and shows is a great tactic that allows you to speak directly with content creators, highlight the value of your brand, and gain insight into their perspective. Influencers also attend events with the primary goal of securing sponsorship deals with reputable brands.
5. Google Search
A search engine is one of the best places to search YT influencers. For example, you can type specific phrases or keywords like the United States’ top 10 YouTube influencers for beauty products. This can provide you with a list of refined searches for blog posts, videos, etc., featuring the most influential content creators, which can help boost revenue and sales.
6. Social Media Platforms
Due to fierce competition, finding authentic and credible influencers can be challenging. Influencer marketing is prevalent on all social media platforms, where influencers endorse various products and services in exchange for sponsored deals. Therefore, finding similar influencers on every platform is more accessible, giving you a broader scope for making the right choice for your brand.
7. Ask For Recommendations
You can ask around in the social circle of YouTube influencers to see if any are looking to collaborate. You can get some references in general and reach out to them. Networking is essential to reach relevant influencers.
How To Vet YouTube Influencers?
With the help of these tips, you can easily vet influencers and find out whether it is worth the effort to collaborate with them. Look for the following elements:
- They are Authentic: It is essential to find out whether their channel is authentic and credible. You must ensure that they are professional and create content relevant to the audience. They must have content expertise in their niche, and collaborating with them increases your authority and credibility within that niche. This will be beneficial to both the creators.
- Past Collaborations: Another key consideration is past brand deals and their associated numbers. If the brand and the content niche resonated well with each other. Additionally, if the content aligns with the brand’s values, language, and image, the message will be well-received.
- Analyze Audience Demographics: Not just subscriber count, you must check the demographics of the audience, its location, age, gender, etc. This will ensure that your content aligns with the audience’s interests for maximum engagement.
How to Partner with Influencers: Effective Collaboration Methods
Here are some effective collaboration methods you can try:
- Product Seeding: As an influencer with a brand, you can send your products to other influencers, asking for genuine feedback and reviews about the product. This is called an unpaid review. This is a low-cost method to get an organic mention of your brand.
- Brand Appearances: Influencers can make appearances at the brand’s live events, host their own events, and launch products on Live Streaming Platforms. Co-hosting and co-created content can add value and trust for each other’s channels.
- Giveaways: Partnering with influencers and hosting giveaways, as well as announcing contests, encourages viewers to participate and follow your channel, subscribe, and engage to enter.
- Sponsored Content: This is one of the most common methods, where brands pay influencers to feature or review a product in their videos. It can be a brief mention, a full product demo, or a dedicated video, depending on the campaign’s goals and budget.
Conclusion
This was all about finding YouTube influencers. Before reaching out to influencers, you must clearly understand your target audience, demographic, and what they like. Then, depending on the audience, you can collaborate with influencers who share similar interests and values to your brand.
You must try all the above methods to effectively reach a larger audience and create value for your business, enabling it to generate revenue on the platform. YouTube influencer marketing, when approached correctly, is a win-win situation for both the brand and the influencer.
Frequently Asked Questions
Q1. How do I ask for a YouTube collaboration?
When approaching an Influencer for brand collaboration or promotion, it is essential to contact them formally by drafting a professional email that explains your brand to the influencer. You must ask for collabs in your similar niche, research about the channels, and the message should be short and crisp. It should also mention the mutual benefits both channels will receive through collaboration. You can also link your website for further information.
Q2. How much does it cost to collab with a YouTuber?
Depending on the channel size and subscriber count, the collab cost will differ:
- Smaller channels with 1,000-10,000 subscribers will charge around $50-$300 for sponsored content.
- A relatively large channel with 10,000+ subscribers will charge around $ 2,000-$50,000, depending on the brand deals.
- A YouTube channel with 1 million subscribers and above can command anywhere between $20,000 and $100,000+.
Q3. How to collab on YouTube for free?
To collaborate for free, propose a mutually beneficial idea, such as a shout-out, cross-promoting content, or Q&A mentions. This way, you can add value to each other’s channels rather than focusing on the monetary aspect initially.
Q4. How does collab work on YouTube?
Collaborating on each other’s channels allows you to appear in front of each other’s audiences, enabling the audience to discover your content through the collaboration. It helps your channel grow through cross-exposure.
Q5. Does collab increase views?
Yes, YouTube collaborations do improve reach, engagement, build credibility, and expose your content to newer audiences, thereby increasing views.
