Most Subscribed YouTube Kids Channel in 2025

YouTube is a popular source of entertainment for kids. There are great channels for the kids to consume content. If you want to start a YouTube channel for your kid or want to know which channels are best for young children, you are in the right place. In this blog, we’ll see the most subscribed YouTube kids channel and an overview of what works for their growth, and how you can leverage it.

Most Subscribed YouTube Kids Channel

Here are the most successful YouTube kids channels, with millions of subscribers and most engaged by kids. Some niche videos are for entertainment, and some use animation or motion graphics to entertain or educate kids. The content from the channels is also relevant since it caters to a worldwide audience.

Cocomelon

It is the biggest YouTube Kids channel, with over 199 million subscribers as of 2025. The channel uploads nursery rhymes, kids’ songs, and educational content such as life skills, mealtime, bedtime, potty training, etc. The content is suitable for toddlers, kindergartens, and young ones.

The video content consists of animation, melodies, and characters such as JJ, Cody, and Nina. The channel aims to make learning more fun and valuable to kids.

Vlad and Niki

The channel is hosted by two brothers. The video involves brothers creating playful videos and daily life routines, such as kids cleaning their room on their own or preparing a healthy meal for kids.

The subscriber count is over 147 million, and the channel has more than 115 billion views, making it popular and globally recognizable. The content type involves play challenges, family adventures, and educational content. The videos are also localized in multiple languages for global reach.

Kids Diana Show

The channel is hosted by Diana and her brother, Roma. The channel has 137 million subscribers, and its content types are toy reviews, family adventures, and challenging play.

The videos are wholesome content featuring parents and kids interacting and playing challenges along the way. The content is also dubbed in 20+ languages for worldwide access. The content is best for preschool kids.

Like Nasty

At Nastya’s channel, she and her parents make play videos, learning videos, and singing rhymes, and share moments from their lives. The channel has 131 million subscribers on YouTube.

The content themes are dressing up, exploring toys, and regular play with fun and engaging activities. The channel also has a YouTube shoppable products and a Roblox game that targets preschoolers and younger children.

ChuChu TV Nursery Rhymes & Kids Songs

The channel is an entertainment as well as an educational source for children. The nursery rhyme videos, songs with educational lyrics, and animated story videos are available on the channel.

The channel has over 98 million subscribers and some memorable characters, such as Baby Taku, who interacts with kids with fun and adventurous activities.

Baby Shark Pinkfong Kids Song

The channel has hundreds of videos for preschoolers featuring the kids favorite song “Baby Shark” along with colorful educational videos. Currently, the channel has 83 million subscribers.

The channel content types are sing-with-me songs, phonics, storytelling, and special themed-based videos. The style of the videos is bright, animated stories, catchy tunes, and character-based videos from Baby Shark and Pinkfong.

Toys and Colors

The channel has over 1.7 K videos and more than 81.4 million subscribers. Uploading skits, adventures, blended with kids’ stories. The style involves enthusiastic play and family-oriented content.

The content is best suited for preschool and elementary children. Also, the video teaches life lessons such as sharing food, teamwork, and respect. Along with role-play games with host kids, Jannie, Ellie, and Maddie.

El Reino Infantil

A Spanish YouTube Kids channel, famous for nursery rhymes and kid series(La Granja de Zenon). The channel aims to teach values and social skills using interactive storytelling videos.

The channel has over 70.5 million subscribers and around 2K views. The target audience is Spanish-speaking communities. Apart from the kids series, they upload seasonal specials on Christmas and Halloween.

LooLoo Kids

The channel covers songs, rhymes, and children’s stories. With over 61.4 million subscribers, the videos are best suited for toddlers, preschoolers, and families. Some signature songs are Wheels =s in the bus and bingo with loved characters Johnny, Emmy, Li, etc.

The content features magical tales and skits to instill values and broaden imagination. The channel has a professional team of musicians, lyricists, and animators who create kids content for YouTube Music and YouTube.

Masha and the Bear

The channel is a subsidiary of a Russian animation studio with over 54 million subscribers and produces musicals, tales, and spooky videos. Additionally, the channel consistently uploads Shorts and Videos for a global audience. The themes include Masha’s tales and spooky, funny stories.

Along with YouTube, Masha and the Bear are broadcast on Netflix and other TV networks. The channel is a mix of humor, fun, life lessons, and education, having a beloved audience globally.

Things to Learn From Most Subscribed YouTube Kids Channel

We have seen the 10 most subscribed YouTube kids channels. Let’s analyze what you can implement by learning from their channels.

Consistency

• The channels are active and upload consistently. This makes them recognizable among kids and their parents.
• The videos themes, style, tone, visuals, etc, are also maintained on the channel.

Characters as branding

• Each channel has its own mascots. Making them memorable and easily recognizable.
• Having a unique personality so that viewers can connect easily.

Region-based audience

• As seen on the El Reino and Masha & the Bear channels. The target audience is geography-based.
• If you want to scale YouTube localization while making videos accessible for a global audience.

Catchy Formats

• Songs like “Baby Shark” or rhymes are simple and easy to remember and sing.
• The repetition increases watch time and audience retention.

Video format and quality

• Based on the audience type, the videos feature bright colours, catchy music, animations, and clear audio.
• Investing in good editing and sound is a must, as the audience is kids. The content should satisfy the viewers watch intent.

Conclusion

YouTube Kids content is the most-watched video on YouTube. Having billions of views and powerful engagement. As a YouTuber, you need to analyze what’s working for these channels and how to incorporate them into your production. In this blog, we have seen the 10 most-subscribed-to YouTube kids channels and tried to learn about them. Lastly, we finished learning what we can incorporate into our content creation. Although the advice is workable, we would like to highlight that we studied an audience that is kids. Use YouTube’s Ask Studio AI feature to know specifically what your audience’s intentions might be.

Frequently Asked Questions

Q1. What are the top kids YouTube channels of 2025?

The top kids YouTube channels are CoComelon, Vlad & Niki, and Kids Diana. They are the most subscribed YouTube kids channels with 199M, 147M, and 137M subscribers.

Q2. Which kid has the most subscribers on YouTube?

As of now, the most subscribed kid is Vlad and Niki YouTube channel with around 148 million subscribers.

Q3. What are top 10 most subscribed YouTube kids channels?

The top channels are Cocomelon, Vlad and Niki, Kids Diana Show, Like Nastya, ChuChu Tv, Baby Shark – Pinkfong, Toys and Colors, El Reino Infantil, LooLoo Kids, and Masha & the Bear.

Q4. What are the most popular toddler YouTube channels?

The most popular toddler YouTube channels are PinkFong, Masha & the Bear, and LooLoo Kids.

Q5. What are the most popular kids YouTube Channels?

The popular kids channels are Cocomelon, PinkFong(Baby Shark), and Like Nastya.