YouTube introduced “pause ads” last year for YT TV, which has been in the trial phase since then. However, it seems to be rolling out completely now. So, have you heard of it? Well, it is one of the other ways now YouTube is going to make money. Let’s know everything.
YouTube Seems To Roll Out ‘Pause Ads’ Widely This Year
YouTube has gone too far with its obsession with ads. Yes, you heard that right! Now, get ready to see more ads on videos. The giant video-sharing platform now experimenting with “pause ads” on YouTube TV. This ad will show you when you pause the video you are watching. The video is supposed to shrink in and pop up the ads.
Google’s Chief Business officer, Mr. Schindler, said on the call, “In Q1, we saw strong traction from introducing the pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content.”
He further has to say that YouTube pause ads are the best way to drive strong brand lift results and are commanding premium pricing from advertisers. Considering this point, the chances of getting paused ads rolled out more widely increase. The pause ads program was launched last year in the spring, and to date, it has been in the testing phase.
YouTube’s primary source is ad sales, so the platform has always been making updates that are close to that. The most recent one is shutting down YouTube ad blockers, which are used to restrict ads on videos.
Conclusion
Pause ads are advertisements that play while you are watching a video on YouTube TV. Now that you know everything about pause ads on YouTube tell us it is bothering you equally! We know it is annoying, and sadly, the only way to get rid of the ads is by getting YouTube Premium. So, if you are someone who hates YouTube ads as much as we do, consider getting premium than ad blockers.