YouTube is crowded with sellers; everyone is selling something. The video viewers are watching contains ads. Products are bombarded onto viewers. It’s no wonder they are becoming skeptical when buying products. It’s not like consumerism is dead; people are still buying, and brands are still profiting. The question is, how can you create a shoppable video that leads to viewers buying your products, aside from all the chaos?
Modern product marketing has evolved. The maximum buyers are Gen Z, who lose interest in ads after a few seconds. They’ll be interested in products if they fit their lifestyle. Discounts, coupons, free shipping, and 5-star reviews have become the bare minimum. The YouTube channel turned brand needs to do something unique. In this blog, we’ll talk about how to make a shoppable video that sells your products.
What is a YouTube Shoppable Video?
YouTube Shoppable is an interactive video that creators upload to showcase products that viewers can directly purchase using product tags in the video. The audience can click on that button and browse products while watching the video. If they click on the product, they will be directed to the website page. If a purchase is made, then creators earn a fixed commission.
The product tags can be added in regular videos, Shorts, and live streams. In all formats, viewers can browse the product without leaving the video.
However, to tag products, you need to be part of a monetization program and reach 10,000 subscribers. Additionally, a YouTube Kids channel or a music or artist channel can add a shoppable video.
How to make a YouTube Shoppable Video?
By making shoppable videos, you can convert more viewers into shoppers. This involves a blend of product marketing principles and YouTube creators creativity. Here are pointers to elevate the shoppable video experience.
Use storytelling, not a sales pitch
The content should not feel like a sales rant; instead, it should evoke curiosity and meaning. Brainstorm ideas about why the customer would use the product and how it would help them.
The customers buy the feel of the product. The video narrative sets the mood. Brainstorm new ideas that can boost videos into engaging and meaningful stories. As a result, it will turn viewers into customers.
Must add in video
The video showcases the products in a visual manner. The viewers can’t feel the product, so as a creator, you need to add elements that make viewers feel they are witnessing the product firsthand.
For example, if the product is a lipstick. Showcase the lipstick color in different shades from different angles. The best frame would be a close-up shot of the different faces with the lipstick.
Use words that portray a clear picture in the user’s head. The lipstick is red like a Ferrari or a rose. Or it smells like a particular fruit. Don’t judge me! Trying to convey the idea.
Provide Value
Add real-life situations in the video where viewers can relate and feel involved. Keep the product tags limited and relevant, and don’t cross-sell other products.
The natural moments keep viewers involved while not giving a sales vibe. The genuine talk about the product is enough to divert viewers to the product page.
Video Format According to Product
The video type should be according to your product. The video formats might be how-to, tutorials, day in life, unboxing, challenges, etc. Each format serves a different purpose.
This elevates the product placement, and the video seems natural. For example, memes, comedy skits, and aesthetic images are suitable for Facebook and instagram. Opinions and news are best suited for X, Bluesky, etc.
Tag products you trust
You can only tag products that are integrated into YouTube Shoppable. However, make sure you tag products that you trust. You will be confident in making videos if you have used them personally. This trust will be visible in video content.
You will be making videos retargeting the same product, if the first shoppable video experience of users is not good then further videos might not perform. This can affect your channel.
How to Bring Engagement to YouTube Shoppable Videos?
If you bring more viewers to the Shoppable videos, the probability of your earnings will also increase. Here are some practices to bring more engagement.
Shoppable Videos as Ads: You can promote your videos and attract more eyes, especially with a relevant audience. YouTube promotion services such as VeeFly can help you promote your videos. The ad campaigns are targeted at the audience you want to attract.
Product tagging as channel growth: The viewers who want to take a deep dive into insight before purchasing a product will come to your videos. Although they came to see products, they might subscribe to your channel, seeing your personality.
Use consistency: YouTube algorithm rewards active channels. The consistent uploads will keep you in front of viewers. To achieve that speed without burning your creativity, you can use YouTube AI tools. You will use AI tools mostly for the title generator, hashtag generator, description generator, etc.
Conclusion
The YouTube shoppable experience will be better if you add storytelling elements to it. That doesn’t mean it has to be vague; the story involves viewers, and as a creator, you have to present products in a manner that helps them make better purchasing decisions. We discussed the requirements to add product tags in shoppable videos and then witnessed what it takes to make those videos reach the right people.
Frequently Asked Questions
Q1. What does a shoppable YouTube video mean?
Shoppable videos are interactive videos that feature products and include product links that viewers can click to go directly to the product page.
Q2. What is an effective shoppable video YouTube strategy to boost both sales?
Provide value by solving problems, introducing real-life situations, not hard-selling, keeping a few products, promoting shoppable videos, and relying on analytics.
Q3. Who is eligible for YouTube Shopping?
Creators who are part of the YouTube Partner Program and have over 10,000 subscribers. Additionally, the feature should be available in the region, the channel should not be made for Kids, and it should not be applicable to music channels.
Q4. Can I tag my own products in YouTube Shoppable videos?
You can tag products that are integrated within YouTube Shopping. If your products are incorporated, add them to the video.
Summary
- YouTube Shoppable Videos are interactive videos where viewers can click on product tags to purchase items directly while watching.
- Creating engaging shoppable videos requires storytelling rather than a sales pitch, focusing on how products fit into viewers' lifestyles.
- The video format should align with the product type, using formats like tutorials, unboxings, or challenges to enhance product placement.
- To increase engagement, creators can promote shoppable videos as ads, use consistency in uploads, and leverage YouTube AI tools for efficiency.
- Eligibility for tagging products in YouTube Shoppable videos requires being part of the YouTube Partner Program and having over 10,000 subscribers.