Do you wish to create an endless supply of content through your YouTube videos and use them for marketing on other mediums? Learning how to repurpose your YouTube videos into different pieces of content can save you valuable time in creating high-quality content.
YouTube videos are powerful instruments to explode your brand’s reach and get more visibility from your target audience. This article will discuss strategies to repurpose YouTube videos and reach your target audience in as many ways as possible.
How to Choose Videos for Repurposing?
Let’s get to the question of how to choose the videos in the correct format to get the most out of repurposing content across multiple platforms. Here are a few ways you must consider before you repurpose your YouTube videos.
Prepare Ideas for Repurposing Content
Before you shoot your video content, brainstorm a few content repurposing ideas. This will help you shoot the footage accordingly, and you will already have some ideas.
Look for Relevant Videos
According to YT industry statistics, choose evergreen video content to repurpose on other platforms. The content must be relatable to your audience at any given point in time.
Choose the Right Platform
Learn how to repurpose YouTube videos for platforms where your audience resides. There’s no sense in repurposing your videos for discord if your audience spends most of their time on Instagram.
Videos for Repurposing must have Better Performance Metrics
Choose videos that have good analytical numbers. While you can also choose videos with a low viewership count, chances are fewer that these videos will be able to attract the desired views on other platforms as well.
How To Repurpose YouTube Videos?
Here are 6 ways to reuse YouTube videos.
- Embed Your YouTube Videos In A Blog Post
- Use the audio for podcasts
- Convert YouTube videos into short-form content
- Embed In A Medium Story
- Use in Email marketing
- Repurpose content as YouTube Shorts
- Repurpose UGC videos as Social Proof on your Website
- Use Them as Lead magnet
- Repurpose product tutorials into how to Guides
Let’s dive further in detail into each of the above 6 ways.
1. Embed YouTube Videos In A Blog Post
Embedding your YouTube videos to your blog posts provides additional value to readers when they visit your posts. You can attract traffic from different web sources and increase the views on your YouTube videos. It complements SEO and helps to rank your videos higher in YouTube and Google search results.
2. Use The Audio For Podcasts
If you have established a well-defined structure for your YouTube videos, you can strip the audio and use it on popular podcast platforms. This allows your viewers to listen to your content without the need to see any visuals. It is one of the most simple approaches creators follow to repurpose YouTube videos.
3. Convert YouTube Videos into Short Form Content
Cutting your long-form YouTube videos into bite-sized short clips makes them suitable for publishing on social media handles. You can sneak in a piece of valuable information in such short videos and arouse curiosity among your target audience to watch your YouTube videos. For example, you can convert the B-roll of a long-form interview video into short clips and put them as social media posts. The viewers get a hint of the video once they look at those short video clips. Do this consistently, and you will give your target audience more chances to discover your content.
4. Embed In A Medium Story
Medium is a wonderful place to post your content and expand your audience reach. Embedding your YouTube video to a medium story is similar to embedding it into your blog. Simply copy and paste the link into a relevant medium story, hit enter, and you have repurposed your YouTube video successfully to attract more viewers and buy YouTube subscribers.
5. Repurpose YouTube Video Content in Email Marketing
This is a highly preferred tactic among YouTubers to repurpose their YouTube videos. Include thumbnails and an excerpt from your video description in your emails when sending newsletters. It adds value to the content, builds a better relationship through different forms of media, and elevates the reader to take a step ahead in the funnel by watching your videos.
6. Repurpose Video Content As Shorts
YouTube shorts are growing in popularity, and many YouTubers repurpose their video content as shorts. It helps to attract more visibility on the world’s largest video-sharing platform and buy YouTube views for your YouTube channel.
7. Repurpose UGC videos as Social Proof on your Website
User-generated content (UGC) is an interactive form of content that generates higher conversion rates than passive content. You can repurpose UGC YouTube videos for website and landing page content and effectively deliver key messages about your brand or product.
8. Use them as a Lead Magnet
You can use your YouTube videos as a lead magnet to collect emails from your potential viewers. Provide significant value that appeals to your target audience’s pain points in your videos. Either embed them on your website or a separate landing page that people can access after providing their email credentials. You can also make it available for free on YouTube, but ensure only relevant, to-the-point information is shared.
9. Repurpose product tutorials into how to Guides
If you create product tutorial videos on YouTube, converting them into a detailed but consumable how-to guide can help your audience learn quickly and efficiently. Who likes to pause and restart the video only to follow the steps of how a product works? Learning how to repurpose YouTube videos into how-to guides gives you a significant advantage in boosting your channel’s visibility.
10. Embed Videos on LinkedIn Articles
LinkedIn offers a ton of opportunities to grow your channel’s awareness and increase the number of views on your videos. If you create content specializing in the corporate space, you can embed your YouTube videos on LinkedIn and easily reach out to potential new audiences.
Tips for Successful Repurposing of YouTube Videos
Learning the methods to repurpose YouTube videos will take extra time and effort. However, if done correctly, it will also help you grow your reach on other platforms. Here are a few strategies you must follow when repurposing YouTube videos.
- Create a schedule and prepare a batch of videos to repurpose for other platforms.
- As a content creator, spend more time creating content rather than consuming content on other social media platforms.
- Be creative when repurposing your YouTube videos. Add elements like music, texts, or animations, and make it something that grabs your audience’s attention.
- Track the results. Repurposing YouTube videos will not make sense unless you analyze the results to see what’s working and what’s not.
- Learn how to repurpose YouTube videos with a clear intention. What’s the goal you want to achieve with repurposed videos? Is it increasing channel awareness, getting more views on YouTube, or increasing the subscriber base.
Conclusion
Creating high-quality content for YouTube videos takes a huge investment of time and effort. Scaling your brand across different platforms requires a smart strategy, and learning how to repurpose YouTube content is one of them. Publish your content across different platforms to get more online visibility, attract more viewers, and increase your potential subscriber base.
When you repurpose your YouTube video in a short, that helps you double your engagement on your YouTube channel. If increasing engagement on videos is your motto, you can also promote video on YouTube.
Frequently Asked Questions
Q1. Can I Use Tools To Repurpose My YouTube Content?
Yes. There are various third-party tools available online that help you repurpose YouTube videos after you publish them on YouTube. You can also do so using your YouTube Studio dashboard.
Q2. Why is repurposing YouTube videos better than recycling?
Recycling YouTube video content often involves reposting the same video on the same platform, whereas repurposing YouTube videos means modifying the existing video content into multiple formats to publish on various channels. Repurposing YouTube videos is considered better than recycling because it helps increase engagement and attract new audiences.
Q3. What Does Repurposing a video mean?
Repurposing YouTube video content involves creating a piece of video content and optimizing it to make it suitable for publishing on various social media platforms and other handles.
Q4. Is it considered safe and legal to repurpose YT content?
Yes. Repurposing YouTube videos is a simple strategy to provide more value to your target audience from the existing videos without the need to start from scratch every time for every platform. It is completely safe and legal to reuse your content.