Do you wish to create an endless supply of content through your YouTube videos and use them for marketing on other mediums? Learning how to repurpose your YouTube videos into different pieces of content can save you valuable time in creating high-quality content.
YouTube videos are powerful instruments to explode your brand’s reach and get more visibility from your target audience. This article will discuss strategies to repurpose YouTube videos and reach your target audience in as many ways as possible.
What Is YouTube Video Content Repurposing?
Repurposing Video Content means using existing content to create new ways to reach new people and get more value for your work. The main goal of repurposing a video is to increase your audience base, save time, and get more engagement. You can create bite-sized content out of a long video or compile varied bite-sized content into one long video.
How to Choose Videos for Repurposing?
Let’s get to the question of how to choose the videos in the correct format to get the most out of repurposing content across multiple platforms. Here are a few ways you must consider before you repurpose your YouTube videos.
Prepare Ideas for Repurposing Content
Before you shoot your video content, brainstorm a few content repurposing ideas. This will help you shoot the footage accordingly, and you will already have some ideas.
Look for Relevant Videos
According to YT industry statistics, choose evergreen video content to repurpose on other platforms. The content must be relatable to your audience at any given point in time.
Choose the Right Platform
Learn how to repurpose YouTube videos for platforms where your audience resides. There’s no sense in repurposing your videos for discord if your audience spends most of their time on Instagram.
Videos for Repurposing must have Better Performance Metrics
Choose videos that have good analytical numbers. While you can also choose videos with a low viewership count, chances are fewer that these videos will be able to attract the desired views on other platforms as well.
How To Repurpose YouTube Videos?
If you want to turn your videos into successful tools of gaining a new audience base, repurpose them with these 15 ideas:
1. Turn Videos Into Podcast Episodes
If you have established a well-defined structure for your YouTube videos, you can strip the audio and use it on popular podcast platforms. It allows your viewers to listen to your content without the need to see any visuals.
2. Repurpose Content Into a Webinar
Hosting a webinar is an excellent way to share your content and increase your audience reach. Deliver significant value that addresses your target audience’s pain points in your videos. You can thematically compile moments from various videos for one webinar episode.
3. Build a Compelling Video Series
A Compelling Video Series offers multiple opportunities to enhance your channel’s visibility and drive video views. By creating content that specializes in a particular niche, you can easily produce thematic YouTube videos and reach new audiences.
4. Show Behind-The-Scenes of Your Videos
It is one of the simplest approaches creators follow to repurpose YouTube videos. While producing your actual video, you can also film behind the scenes. It adds value to your channel.
5. Create Shareable GIFs
You can leverage your YouTube videos for viral appeal by sharing snippets with potential viewers. Create GIFs that are informative and engaging. Convert your videos into GIFs to improve their shareability. But ensure that only relevant, to-the-point information is shared.
6. Add YouTube Videos to Your Email Campaigns
Email marketing is a highly preferred tactic among YouTubers to repurpose their YouTube videos. Include thumbnails and an excerpt from your video description in your emails when sending newsletters. It adds value to the content, fosters a stronger connection through various media channels, and encourages the reader to advance in the funnel by watching your videos.
7. Make Bite-Sized Content for Social Media
Breaking down your long-form YouTube videos into bite-sized clips makes them suitable for social media publishing. You can sneak in a piece of valuable information in such short videos and pique the interest of your target audience to watch your YouTube videos. Consistently doing this will give your target audience more opportunities to discover your content.YouTube Shorts are growing in popularity, and many YouTubers repurpose their video content as shorts. It helps increase visibility on the world’s largest video-sharing platform.
8. Develop Online Courses
Online Courses are an interactive form of content that generates higher conversion rates than passive content. You can repurpose these online courses’ YouTube videos to deliver key messages about your brand or product effectively.
9. Use Videos to Enrich Posts
Embedding YouTube videos in your blog posts adds value for readers when they visit. You can attract traffic from different web sources and increase the views on your YouTube videos. It complements SEO, helping to rank your videos higher in YouTube and Google search results.
10. Create Training Materials From YouTube Videos
If you create product tutorial videos on YouTube, converting them into detailed but consumable training materials can help your audience learn quickly and efficiently. Learning how to repurpose YouTube videos into training material gives you a significant advantage in boosting your channel’s visibility.
12. Reuse Images for Marketing Visuals
Using still images to create your YouTube video can successfully increase your YouTube subscribers and viewers. For example, you can convert the B-roll of a long-form interview video into pictures and put them as social media posts. Viewers catch a glimpse of the video when they watch those short clips.
3 Powerful Tools Every Creators Need For Video Repurpose
You need to simplify the workflow to make the most out of your content journey. Here are the top 3 tools to make your job easier:
1. Descript: If you are looking for a repurposing powerhouse, you can use Descript. It’s perfect for automatic video translation, audio extraction, and overdub voice cleaning. You can create podcasts or quickly generate clips from them. The interface is easy to use, even for beginners.
2. Repurpose.io: Downloading videos and reuploading them to a different channel is a time-consuming process; you need an automatic cross-platform video sharing tool. Repurpose.io saves hours of manual work and maintains a consistent posting schedule. It works well for creators looking to generate quick videos with a custom template.
3. Pictory: AI is the next-gen technology that you need to incorporate in your videos. Pictory uses AI to identify the most engaging parts of the video and extracts them. Further, instead of manually editing, it lets you optimize several bit-sized videos and boost engagement with minimal effort.
What Are the Dos and Don’ts of Repurposing YouTube Videos?
Learning the methods to repurpose YouTube videos will take extra time and effort. However, if done correctly, it will also help you grow your reach on other platforms. Here are a few Dos and Don’ts you must follow when repurposing YouTube videos.
Dos of Repurposing Video Content
- Create a schedule and prepare a batch of videos for repurposing across other platforms.
- As a content creator, spend more time creating content rather than consuming content on other social media platforms.
- Be creative when repurposing your YouTube videos. Add elements like music, texts, or animations, and make it something that grabs your audience’s attention.
- Track the results. Repurposing YouTube videos will not make sense unless you analyze the results to see what’s working and what’s not.
- Learn how to repurpose YouTube videos with a clear intention. What’s the goal you want to achieve with repurposed videos? Is it to increase channel awareness, drive YouTube views, or grow the subscriber base?
Don’ts of Repurposing Video Content
- Avoid republishing duplicate content everywhere; make sure to cater to each channel’s audience.
- Don’t repurpose content that has copyright over it; it will lead to the channel getting compromised
- Don’t overlook the quality of the video, even if it’s a manual reupload
- Avoid oversaturating the audience with generic content
- Don’t forget to provide context for the video so the algorithm can better understand it.
Conclusion
Creating high-quality content for YouTube videos takes a huge investment of time and effort. Scaling your brand across different platforms requires a smart strategy, and learning how to repurpose YouTube content is one of them. Publish your content across different platforms to get more online visibility, attract more viewers, and increase your potential subscriber base.
When you repurpose your YouTube video in a short, that helps you double your engagement on your YouTube channel. If increasing engagement on videos is your motto, you can also promote video on YouTube.
Frequently Asked Questions
Q1. Can I Use Tools To Repurpose My YouTube Content?
Yes. There are various third-party tools available online that help you repurpose YouTube videos after you publish them on YouTube. You can also do so using your YouTube Studio dashboard.
Q2. Why is repurposing YouTube videos better than recycling?
Recycling YouTube video content often involves reposting the same video on the same platform, whereas repurposing YouTube videos means modifying the existing video content into multiple formats to publish on various channels. Repurposing YouTube videos is considered better than recycling because it helps increase engagement and attract new audiences.
Q3. Can you get monetized with reused content?
No, you can’t monetize reused content unless you significantly change and edit it. YouTube only monetizes original and creative content.
Q4. Is it considered safe and legal to repurpose YT content?
Yes. Repurposing YouTube videos is a simple strategy to provide more value to your target audience from the existing videos without the need to start from scratch every time for every platform. It is completely safe and legal to reuse your content.
Q5. Can I repurpose other people’s content?
You can repurpose other people’s content only if you significantly add value to it and make sure it is edited well with your own individuality.
Summary
- Repurposing YouTube videos can save time and create high-quality content for marketing across multiple platforms.
- Choose evergreen content and videos with good performance metrics for effective repurposing to maximize audience engagement.
- Ten strategies for repurposing include embedding videos in blog posts, using audio for podcasts, converting videos into short-form content, and utilizing email marketing.