You would be surprised if we told you that only 5-20% of your viewers will actually take the time to subscribe to your channel (in most cases, at least). So retaining these hard-earned subscribers should be the prime goal of your channel. If you want to know the ideal subscriber-to-view ratio, then you have come to the right place!
Our blog will uncover what views matter, how to calculate the views-to-sub ratio, and how to improvise. We will solve all your doubts to ensure that you see consistent growth!
Table of Contents
What Does Subscriber View Ratio Stand For?
This ratio denotes the percentage of your subscribers who are actively keeping up with your videos. Unlike dead subscribers, they are actively watching your videos!
This Ratio Indicates How “Engaged” Your Subscribers Are:
- Higher ratio = Higher portion of your subscribers actively following up with your videos.
- Lower ratio = Smaller portion of your subscribers watching your content.
What Is The Average Subscriber Count On YouTube?
Let’s learn what a good subscriber-to-view ratio is and in what scenarios they will matter.
1. Official Stance Of YouTube
YouTube has declared no specific ratio. Nor has it given any hints about the optimal subscriber-view count.
2. How Did We Arrive At A Ratio?
We arrived at our magic number based on the thoughts and opinions of most YouTube creators. Many creators say that at least 5-14% of your total subscribers should consume your content frequently. If your channel size is 1000 subscribers, it’s reasonable to expect at least 80-140 subscribers to watch your content.
3. But There Are Exceptions To Our Golden Ratio
This would vary depending on:
- Channel Size:
If your channel is way too big, such that it crosses 10 M subscribers, then this ratio may not be applicable. With 10 M subscribers, even 5% views would mean 500K views, which isn’t bad. - Niche:
What niche do you deal in? Different content categories have viewers with different behaviors. For example, kids-friendly content will easily get more views than a beauty channel. Because users in the kids’ category would be far more active.
How To Derive Your Subscriber To View Ratio?
This section will explain how YouTube registers your audience’s views and provide a rough estimate of the number of views your subscribers should receive.
1. What Views Count?
- If your video plays on someone’s feed automatically, or if they intentionally click your videos, and if they stay for more than 30 seconds, it counts as YouTube views.
- YouTube will register views even if it’s coming from you. The same goes for your viewers.
- Even repeat views from yourself or your viewers will count.
2. What’s The Formula For Subscriber To View Ratio?
Divide your total subscriber count by the number of views you garnered from all your subscribers. You will get the figure in %.
Use YouTube Analytics To Find Subscribers That Watched Your Videos:
- Visit YouTube Analytics and go to “Traffic Source.”
- Click on “Secondary metric” and select “subscribers.”
How To Increase YouTube Subscriber To View Ratio?
Knowing this ratio allows you to strategize YouTube content in a way such that you successfully retain all your viewers!
- Create curiosity-driven thumbnails and titles; use tools like a YouTube Title Generator.
- Stick to a consistent upload schedule.
- Write detailed meta and full-length descriptions using an AI Description Generator.
- Promote previous videos with end screens and annotations.
- Encourage repeat viewers to subscribe and hit the notification bell.
- Engage with viewers through live streams and direct comment responses.
- Use the “Community Post” section for updates and polls.
- Tease long-form videos with intriguing YouTube Shorts.
- Craft thumbnails and titles based on user feedback to boost engagement.
- Grow subscribers consistently over a few days to enhance visibility.
How To Improve Views From Subscribers?
When you are ready to improve your subscriber-to-view ratio, you need to focus on getting more views from subscribers than new audiences. The catch is that you must ensure your audience can access your content at once and is watching it until the end.
1. Encourage Subscribers to Enable Notifications
Creators have been saying to hit the bell icon before ending the videos. This is called encouraging viewers to turn into community rather than casual visitors. When they hit a bell icon, they enable notifications for the videos. This ensures your viewer knows it before anyone else whenever you upload a video. This way, they do not miss watching your video, which increases the video’s engagement.
2. Share Old Videos in Your New Content
Have you ever noticed creators tagging videos on the screen related to the topic they are talking about? Something like, “You can check out this video I have created on this..” This really helps redirect viewers from one video to another very naturally. This is also one of the ways to turn old videos into new ones and boost overall viewership.
3. Create Community Posts
You must get your hands on the community tab if you are a creator. And when we say it, we mean it. Creating a YouTube community post greatly increases your channel’s growth. It has several different engaging features you can use to interact with your viewers. You can post behind-the-scenes teasers of your next video and poll posts to connect with your audience and increase your video’s views.
4. Create Shorts
Shorts are likely to be watched more than long-from videos. So, when it comes to gaining maximum views, opting for YouTueb shorts would be a smart decision. You can simply create a short, trendy video or a teaser for your following videos to make them wait for the upload. FOMO is real. So, launching a teaser enables people to turn on the notification, ensuring they do not miss the content.
5. Create More Content They Love
This is exactly what we want to say. Create more content your audience loves. If you aren’t listening to what your audience wants to watch, you are more likely to lose them. Take the help of YouTube analytics to understand which of your content has the highest engagement. Create your next YouTube shorts or videos while keeping that in mind. Serve what they want to watch and give them a reason to stick around!
Why Isn’t My YouTube Channel Getting Subscribers?
There could be many reasons why your YouTube channel isn’t getting subscribers. You need to fix the problem as soon as possible, as it can affect your subscriber-to-view ratio.
Reasons:
- Your content isn’t subscribable, so you may be unable to relate it to your audience. Hence, you need to monitor your YouTube analytics to understand what they want to watch.
- You are an inactive content creator. As the saying goes, you cannot just post and ghost your YouTube channel. Monthly posting won’t work for you as a small creator. Ensure that you post at least once a week.
- Your content is too broad. This is one of the issues of small creators. If you cannot decide on your niche, you at least need to find something that interests you. Creating whatever content you want without a niche can take a long time to boost your channel. You have to give your audience a reason to subscribe!
- Your content is just another copy. This doesn’t mean it’s copyrighted; it means you are simply doing what others are doing! People love authentic and original content. You have to show your creative and unique side to your target audience to lure them to your YT channel.
Conclusion
Knowing the ideal subscriber-to-view ratio involves a lot of nuance. Once you secure data regarding valid views from all your subscribers, you must determine where your videos lag and think of ways to keep your viewers engaged.
Frequently Asked Questions
Q1. What percentage of YouTube viewers subscribe?
Only 5-20% of YouTube viewers actually subscribe to your channel!
Q2. What is a good subscriber count on YouTube?
If you want YouTube to be a full-time job instead of a side hustle, you need to have a minimum of 100K subscribers. This will ensure that your channel is monetized and that you successfully garner many views on ads.
Q3. How much does YouTube pay for 1000 views?
If you successfully qualify for the YouTube Partnership Program and have ads enabled on your videos, you will be paid a certain amount for every 1000 views on those ads. However, this amount isn’t fixed; it solely depends on advertisers.
Q4. Which topic is most searched on YouTube?
Based on keyword research trends, these three terms appear to be the most searched on YouTube: ASMR, MrBeast, and Music.
