At every corner, we are hearing that the human attention span is reducing. Which may or may not be true. But we also see that the view count is increasing for long-form videos such as podcasts, YouTube series, Courses, live content, etc. Yes, YouTube Shorts are the new norm. This provides millions of views, but longer videos are not dead. Actually, it is more thriving than ever.
Let’s cut to the chase, YouTube Series is the actionable strategy that we are going to talk about. In this article, we’ll see how making a YouTube series brings engagement and hooks your audience. Mostly, I’ll talk with examples so you can better understand the context and relate to it. Let’s dive into:
What is a YouTube Series?
The literal meaning of a series is something that occurs one after another and is related to each other. Well, in terms of YouTube series. It will be a combination of videos that are related to each other. For example, an educational course, a mini series, a podcast on the same subject, or music videos.
Let’s say you have uploaded a course or music album. You can add them as a playlist. This will make it easier for viewers to find the consecutive videos. You have to make videos that hook the audience and tempt them to watch the next video.
Depending on your niche and content strategy. You can add all videos at once or set a weekly upload. The goal is to generate curiosity, resulting in engagement. You can do a YouTube series for long format and Shorts as well.
How to use YouTube Series?
You can create a YouTube series for various formats. We’ll see each one with an example. This will give you an understanding of how to transform your content so that viewers go into the rabbit hole of content consumption. You will benefit more if viewers stay longer on your channel. So let’s see how:
Music Albums
If you are a musician and want to upload your new album, you can add all of the song videos to the playlist. Or create a mix of it, which makes it easy for listeners to consume all the songs of the album.
When a viewer searches for Music from the Explore Tab section, they can see your album. As we have seen in the above image. Creating a YouTube series of album songs makes it easy to explore, brings engagement, and gives a professional outlook.
Podcast
Creating a YouTube series for your podcast is a must-needed approach. The very format of the podcast is to explore each topic in detail. This makes the video length longer. You can create snippets of your podcast and divide them into a section or create a series with each guest episode.
You can further classify your podcast into genres. Let’s say, create a podcast playlist of technology or business. Classifying helps users to explore using the Explore tab.
Courses
Every teacher or subject matter expert creates a playlist for their course. The reason is that it makes the topic easy to consume. The topics are vast, and each chapter can be divided into separate topics.
The lectures can be made easily, and note-taking will also be easy. Further, it saves time editing long videos. If lectures are created into a YouTube series, it will benefit everyone.
Vlogs
You can hook your viewers in by creating your Vlog as a YouTube series. For example, you must have seen videos where Vloggers upload daily videos. You can turn your events or experience into a series.
The storytelling aspect gets enhanced if Vlogs are turned into a YouTube series. You are documenting an event that will generate curiosity among your viewers.
Your Filmography
If you are an independent creator, storyteller, director, writer, cinematographer, etc. Then YouTube is the best platform for you. You can start your own YouTube series. Instead of waiting to make it big in Hollywood. Showcase your talent directly to your audience.
The YouTube platform gives real-time feedback by means of comments and likes. Additionally, you will be able to earn. Your craft will be respected, valued, and you will make a living out of it. Although you need to understand how the YouTube platform works, do remember that content is the king.
Benefits of Uploading Videos to a YouTube Series
You can upload videos in the form of a series, which will benefit you in the following ways:
- You can keep the viewers hooked or return to the channel longer.
- You can plan and edit your videos in smaller segments.
- The YouTube algorithm will push your channel more because viewers are staying longer.
- The overall content will be in clusters or sequence.
- More videos will be there to run ads, which will boost your earnings.
- The comments or interaction will be specific, explaining to you what viewers like most about your content.
- The content quality will be in-depth.
Mistakes to Avoid When Uploading to YouTube Series
Well, every strategy has its benefits, but it also affects if it isn’t implemented properly. Let’s look at common mistakes to avoid:
- Not uploading consistently. If you are starting a YouTube series, make sure to complete the segment within the proper time duration.
- Disorganized metadata. The algorithm understands the metadata. Make sure, apart from viewers, the algorithm also understands the motive.
- Every video in the series should belong to the targeted niche.
- Not following the storyline. The series should be in order, and the content should be coherent.
- Interact with the audience based on the specific video of the series.
- Track the performance of each video in the series and do YouTube SEO for underperforming videos.
Conclusion
Creating your videos in the form of a YouTube series can increase engagement, provide structured content to viewers, maximize their ad revenue, and appear in the Explore tab and recommendations. In the blog, we have discussed what YouTube series, how to use them, some examples of it. Additionally, we have seen the benefits of YouTube series and learned what mistakes to avoid.
Frequently Asked Questions
Q1. How do I create a YouTube video in sections?
Go to YouTube Studio, navigate to the Content Tab, and choose the video you want to edit. Under show more, you’ll see automatic chapters. Allow the “automatic chapters & key moments” and click save.
Q2. Can I post a series on YouTube?
To post a series, you must have a verified account on YouTube. Once verified, the videos can be added to a series or a playlist.
Q3. How to monetize a YouTube series?
In YouTube Studio, go to the Content Tab, click the video you’d like to monetize, and select edit. In the options, you’ll see Monetization. Turn on or off. Click save.
Q4. How do I title a YouTube series?
A clear title that is short and easy to read. Add numbers in the title to make it easy for viewers to navigate. Add the series name at the end for better marketing.
Q5. How long can a series be made for YouTube TV?
If you are unverified, the maximum length is 15 minutes. For a verified account, the max length is 12 hours. Create a YouTube series with no time limit; however, each episode should be under 12 hours.
Summary
- YouTube series are collections of related videos that enhance viewer engagement and create a structured content experience.
- Long-form content, like podcasts and educational courses, is thriving despite the popularity of short videos like YouTube Shorts.
- Creating a YouTube series allows for better organization of content, making it easier for viewers to consume and follow along.
- Uploading videos in a series can improve viewer retention, increase ad revenue opportunities, and enhance content visibility on the platform.
- Common mistakes to avoid when creating a YouTube series include inconsistent uploads, disorganized metadata, and failing to maintain a coherent storyline.