What’s the first thing that viewers see when a YouTube notification appears on their notification bar? The title of your video, which gives them an idea about the content uploaded by the YouTuber. Writing doesn’t come easy to everyone, but it isn’t rocket science either.
Did you know that “Well-written titles can boost your video views by 2x?
Then arises the question – How to make the Best Title for a YouTube Video?
Yes! You read it right. Your YouTube title needs to be catchy and interactive. You can do so by using the “Guide to” or “How to” formula, make it unique by using numbers and specific to your content, induce a sense of urgency, add keywords, make it a call to action. Thinking, “easier said than done!” Well, here’s how you can do it!
Table of Contents
Give rise to strong emotions
When people visit your channel, the first thing that they look for is interesting and useful content. They look for videos that evoke a particular emotion, that makes them feel something, videos that make them undergo a sense of excitement. Since everyone desires to experience a surge of strong feelings, your YouTube video titles should portray these feelings.
Your titles need to appeal more to the five senses than to anything else. Rope in words that may help people sense something through one of the five senses! When you read about the ocean, your senses will automatically imagine the sound of the waves. In the same way, your titles need to hit the reader’s senses. Titles such as “Cook up a pudding in 5 minutes” work wonders with readers. Make your YouTube titles irresistible! Use words that could put one’s senses on work!
Write as you talk
Writing like a Linguist or a Grammar Nazi won’t get you far with your audience. It all depends on the type of content your video revolves around. While avoiding grammatical errors is essential, using high-end language in your title and description isn’t appealing. Write in a way you would talk to your audience if they were right there in front of you.
Titles that are straight to the point and convey to your audience what your video is all about will make them want to click on it rather than beating around the bush with sophisticated language or writing irrelevant YouTube titles, turning your videos into click-baits.
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Use words that persuade
People hate missing out on new trending videos that have gone viral or memes made on those videos. Imagine your video turned into memes that people love but don’t know about the video because the title didn’t make them want to click on it. As a creator, you need to evoke FOMO – the fear of missing out, through your YouTube video title.
Use words that provoke an action like “instantly” suggesting saving of time, “Free” suggesting saving of money, “Now” conveying a sense of urgency, and so on. If you don’t want your video to get lost in the endless ocean of content, you can use one of these techniques to make your video clickable. Entice your readers to discover something exclusive.
Toss questions
Questions play an exciting role while writing titles for your videos. Imagine reading Why is “Friends” is better than “Game of Throne”? or the classic Indian question: “Why did Katappa kill Bahubali?” your fingers will definitely feel tempted on such titles to know more about the content. You can try including such questions revolving around your content to make them want to come to your channel.
If, by any chance, your title fails, make sure that the thumbnail comes to your rescue. The best thing about pictures is that they save the effort of imagining. Through photos, you can spoon-feed the purpose of your title visually. But keep in mind that one wrong image can do as much damage as the right image can benefit you. Think of which YouTube video title you clicked on while you were researching your video content, and you will learn the correct way to do it. Up your thumbnail game using tools like Canva because a picture speaks a thousand words.
Conclusion – What’s The Best Title For A YouTube Video?
If you treat this blog as a rulebook and follow all the practices highlighted, you will start ruling the search results in no time, and a massive number of people will view your videos. To craft the best title for a YouTube Video, you need to know what appeals their senses, and for that, you need to put yourself in their shoes.
However, video descriptions are equally important for influencing the masses, and the AI YouTube Description Generator can help you craft the most elaborate yet precise video descriptions!
Frequently Asked Questions
Q.1 What YouTube titles get the most views?
Titles that satisfy the following parameters are more likely to get views on YouTube:
- Evokes a strong sense of curiosity through sensational claims but not deceit or unfounded exaggerations.
- If you use the AI YouTube Title Generator, you are bound to get the most suitable title for your videos. It uses an NLP mechanism to hit the user’s target points based on keywords of your choice.
- Quote a unique point that makes your videos distinct from other competitors, and keep it 60-70 characters brief, so that your full-length video title is visible on the search results.
If your titles are capable of inducing curiosity but if you fail to get enough reach or visibility, then you can buy YouTube views from trustworthy sources.
Q.2 How to optimize a YouTube title?
Here is how you can optimize YouTube titles for your videos.
- To find keywords, use Google Trends, YouTube Trends, the Google Ads Keyword Planner, and reputed third-party keyword research tools such as Semrush/Ahrefs.
- Once you gather keywords, choose those with less competition strength but more monthly user searches.
- Include keywords at the beginning of your title if it’s possible to (but it should look natural and not forced).
- Ensure that the length of your video titles doesn’t cross 60-70 characters so that it’s fully visible on the search results.
- Keywords alone won’t do the trick; you need a compelling hook point to keep users hooked on your videos.
Q.3 How a good title can promote your video?
A good video title (that is well-optimized and consists of an appealing pitch) will rank your videos on Google and YouTube, which will get you impressions. If these video titles are efficient enough, they might even convert your impressions into clicks by attracting organic viewers.
But if your videos are taking a lot of time to rank on organic SEO strategies, then you can get an instant jump in your views and clicks – just promote video on YouTube!
