Don’t wait for the algorithm to show your video to your audience. Use email marketing software to connect with your audience more personally and professionally. Yes, you heard that right, email marketing is one of the prominent methods YouTube Creators use to increase their views.
The views count is a powerful metric for channel growth. Many YouTubers use email marketing software to quickly connect with their audience, and with a strategic approach, the views count increases.
In this blog, we will talk about the most helpful email marketing software, how to grow your email list, tips and strategies for email marketing, and how to increase YouTube views using these methods.
Why is Email Marketing Software used for views?
Email marketing requires additional work, but if your goal is to increase your YouTube views, then email marketing is what you need to understand. Additionally, it can also help you maintain a long career on YouTube.
Email marketing is underrated in many ways. YouTubers can use this method to get a sudden boost or even revive their dead YouTube channel. Here are a few points explaining how email marketing software increases views and why YouTubers can use it in their production workflow.
Fluctuating Algorithms
YouTube algorithms are constantly updated. With AI content being dumped on the platform and DeepFakes misused, algorithm updates are necessary. However, genuine creators who put effort into making the content according to their plan have to shift their strategies with every update.
This can prevent your content from reaching the ideal audience. An email marketing campaign will quickly get your content in front of the target audience, rather than relying on an algorithm.
Missed Notification
Some users like turning on their YouTube notifications, while others don’t. As a YouTube creator, you can’t rely on notification alerts. Analyze your subscriber list using YouTube Studio and see how many people have turned off notifications. Try to onboard more people on the mailing list and use email marketing. This extra effort is to tell your audience about your content without worrying about the missed notification.
Quick Attention
It’s no wonder that people’s attention spans are shrinking. The audience might not pay attention to every notification, but emails are always attractive and professional. The chances are very high that users will open the mail. Emails catch quick attention compared to other notifications.
How Email Marketing Can Increase YouTube Views?
Several strategies can increase the view count on your YouTube video. You can use AI for a well-crafted Title, descriptions, hashtags, or content strategy. Email marketing is the most prominent and widely used technique. Here is a breakdown of how it helps increase views.
Announcments
Email the subscribers whenever you upload a video to tell them about it. This will give the video an initial boost, as many people will come to watch it. This boost will favour the YouTube video before the algorithm, resulting in higher viewership. You can also email blast your old video whenever your mailing list grows.
Inactive Subscriber
Many users become inactive over time. Email campaigns can re-engage those subscribers. You can send a compilation of old and new videos in the newsletter. Adding old and new content to an email blast will tempt the old subscribers to revisit the channel. They will likely revisit the old video content, boosting the channel’s watch time.
Loyal Fan Base
If a user has subscribed to the mailing list, it indicates an interest in the channel’s content. Send a personalized email to form a deeper connection with users. Provide valuable content to the user to create a returning audience. The loyal subscribers give repeated views and are more likely to explore your other hustle, such as merchandise, affiliated links, or promotions.
How to Increase the Mailing List for YouTube Views?
Email marketing is best for increasing the YouTube view count; you must also focus on expanding the mailing list. You can use YouTube Creator Studio to get insights about keywords or niche audiences you should target. Here are a few ways:
Offer something in return
It’s obvious why someone would give you their email address. Try persuading the audience to provide their email and offering something valuable in return. For example, if you are a tutorial channel, email a PDF with all the lecture notes.
Promote the mailing list in the video
You must have seen YouTubers asking to subscribe to their channel. Similarly, devise strategies to integrate your mailing list in videos and convince viewers to subscribe. Visual representation is a slightly stronger way to persuade viewers.
Features YouTube
You can promote your mailing list in descriptions, YouTube cards, pinned comments, and end screens. Interested viewers are more likely to visit this noticeable area. You can create a dedicated landing page to explain what users will get once they subscribe to the mailing list.
Features to Look for In Email Marketing Software
Choose an ideal software that aligns with your goals. Look for features that will help you in the long run. Here are some features to look for:
Integration
The software should be able to properly integrate with YouTube and other apps that you use, such as a social media app, CMS, or analytics tools.
Automation
Content production is about efficiency. Look for tools to automate the sending list, such as automatic reverts, welcome emails, or reminder emails.
Segmentation
Tools that can segregate subscribers according to demographics, location, interest, etc.
Analytics
Email performance tells more about audience behavior. Look for tools that offer detailed options, such as open rates, spam rates, CTRs, etc.
UX/UI
The norm in the tech world is to provide an easy-to-use user interface (UI) and an appealing user experience(UX). Look for a tool that is easy to navigate and provides what you are looking for.
Scalability
The channel will grow, and eventually, your mailing list and data around it. Make sure the tool can handle that.
List of Email Marketing Software
Let’s look at some of the tools YouTubers use for email marketing.
1. MailChimp
A well-known email marketing tool with over 300 integrations and 11 million users worldwide. The tool has adapted the latest AI development and provides features that can help in seamless automation.
2. Zoho Campaigns
It is an email marketing tool that is available in the ZOHO suite. Zoho is known for being compatible with multiple software and web-based platforms. The platform is also cost-effective.
3. Hubspot Marketing Hub
Hubspot is a suite with multiple applications. Email marketing is one of them; it has a CRM that integrates well with in-house and other platforms. The email landing ratio is also high in HMH.
4. Constant Contact
The tool is beginner-friendly and has high deliverability rates. Making the platform reliable for small businesses. Making it affordable and reliable.
5. Brevo
The tool has a user-friendly UI. The A/B testing feature is talked about with a customizable drag-and-drop feature. The analytics report gives you tons of insights.
Bonus Tips for Email Marketing Software
There are several ways and methods to best use email marketing software. Let’s explore some of the ways:
Trial Version
Use the trial version even if you have the budget. Chances are, the expert is suggesting a tool, or reviews are great. Still, go for the trial version; it will give experimental insights.
Embedded Videos
Email marketing methods are evolving to make compelling mail use a combination of YouTube Shorts and Videos. Embed the video you want to increase views and related videos.
Mobile-Friendly
While making emails or doing A/B testing, take a mobile-friendly approach. The emails should look good on mobile because most emails are opened on mobile.
Tech-Reputation
The email should reach the user’s inbox. Look for tools with a high landing rate. Be ready to compromise with other features.
Conclusion
Email Marketing software is a better way to connect with the audience. Software keeps your data synchronized and segmented. The tools can be used to see a proper mail preview. The tools provide A/B testing, which makes advertisers doubly sure about the content. All this will help YouTubers to alert or remind the audience about their latest content. This will result in more views, and with proper strategies, the view metric will also spike.
Frequently Asked Questions
Q1. Do email lists make money?
Newsletter ads are the best way to make money from your email list. You can even monetize your email list based on the niche you targeted.
Q2. How can you earn money from YouTube using email marketing software?
You can use email marketing to attract subscribers to your channel and YouTube videos. This will boost the view metric, eventually leading to YouTube earnings.
Q3. Should I add my YouTube video to email marketing software?
Adding your YouTube Video to an email is a good way to increase the view metric. It helps subscribers easily jump to the video.
Q4. How can YouTubers grow their mailing list?
YouTubers can grow their mailing list by providing valuable resources in return for the email address. Such as giving PDFs or special content through email.
