Are you advertising on YouTube, kids? If the answer is yes, you should be aware of the rules and regulations laid by the social media giant. Structuring YouTube Kids as an advertisement platform can help you make a lot of profit, but the variety of ads is set to a limit. This may cause you to wonder how you can achieve advertising on YouTube kids with minimalistic methods. And you don’t need to worry; we are here for your rescue! Read the guide to get proper insight on the same.
How Can You Start Advertising On YouTube Kids?
As you know by the name, most viewers ship is by the kids all over the world. This leads us to conclude that any inappropriate ad is not to be at any cost. While YouTube has a dedicated site that explains the dos and don’ts, we have the information simplified for you! Let’s take a look at them one by one.
YouTube Ads Policy
Before you start your journey on YouTube kids, you should know that this rule should also comply with the other advertising policies! The YouTube Kids Paid Ads by YouTube’s policy team. After receiving a green signal, the advertisement can go on air.
Limitations that come with YouTube Kids
The YouTube platform protects children from any type of content that is unsuitable for them. YouTube Kids scans content using its algorithm and human review to filter out inappropriate content. Even the content, such as kids’ pranks gone wrong or stunts gone wrong.
YouTube Kids has features such as a screen time limit, channel block, and age bracket profiles. The ads are strictly age-centric. There is no comment feature and no end screens. All these limitations are to make YouTube Kids a safe digital place for kids.
Creators’ limitations are monetization opportunities, apart from features. They need to focus heavily on sponsorships and merchandise.
What are paid ads on YouTube Kids?
When you enter the YouTube kids section, you will see the amount of ads. This is because YT believes in providing their toddlers an ad-free YouTube experience! There can be chances when you, as an advertising agency, must put up an ad in the kid’s section, but you aren’t sure how to do it. All you need to do is keep the ad format for YouTube in check.
What Are The Ad Format Requirements For YouTube Kids?
- You can only in-stream video ad format on YouTube Kids.
- Maximum time length is 15-20 seconds for non-skippable and 60 seconds for skippable.
- This excludes the 3-second ad bumper that may play before the Paid Ad.
- Destination URLs and outbound links are disabled from the app.
- Ads on YouTube Kids will not be clickable.
- All Paid Ads must be hosted on YouTube.
- Third-party served ads are prohibited.
What Is The Difference Between YouTube And YouTube Kids In Terms Of Advertising?
The primary and significant difference between advertising on YouTube Kids and YouTube is the restriction of specific product categories on Paid Ads. For example, ads on dating and relationships, age-sensitive media, beauty, etc., are prohibited on YouTube Kids.
YouTube Kids caters to children-friendly content and supports minimal advertising on the platform. So, before choosing a platform to promote Ads, you must know the essential difference between the two in terms of Ad targeting, commercial intent, restrictions and prohibitions, etc.
What Type of Content Runs on YouTube Kids?
Here are the Ad format requirements that you need if you want to run ads on YouTube Kids:
- Currently, YT only accepts the in-stream video ad formats in YT kids.
- The maximum time length is 15-20 seconds for non-skippable ads (this depends on the viewer’s location) and 60 seconds for skippable ads (length may vary on the market).
Conclusion
We hope you understand the essential workings of Advertising On YouTube, Kids! Expect to hope you abide by the rules and have fun promoting kid-friendly products. Tube
Frequently Asked Questions
Q1. Can you make money on YouTube Kids?
You can make money, but it’s different from regular YouTube monetization. Ads can’t be personalized since they fall under the Children’s Online Privacy Protection Act (COPPA). You can earn through sponsorships, crowdfunding, and merchandise sales.
Q2. How much does YouTube Kids pay per 1000 views?
Usually, creators earn between $0.25 and $4.00 per 1000 views. The pay also depends on content, location, niche, etc.
Q3. Can you target YouTube ads by age?
Yes! YouTube ads can be targeted by age using demographics in Google Ads. However, the videos marked as made for kids can’t choose personalized ads.
Q4. What is the new YouTube policy about Kids?
The new and important policies are: Stricter enforcement of child safety rules, no personalized ads for “Made for Kids” videos. Audience Labelling and Educational Course Guidelines.
Q5. What are the requirements for YouTube Kids monetization?
The creator has to be part of the YouTube Partner Program. That is 1000 subscribers, 4000 watch hours in a year, or 10 million views on Shorts content in 90 days, with no active community guideline strike. For YouTube Kids, Content should follow strict terms & guidelines, and accurate audience labelling.
