YouTube has always been discrete and firm about its terms and conditions. It updates its terms and policies timely for the benefit of its users, creators, partners, and viewers. YouTube has always offered good returns to its partners and given a platform to artists and creators to showcase their talents and helped them to build their professions. YouTube has been constantly raising funds and introduces new plans for creators to earn monetary benefits. Lately, YouTube introduced shorts and raised a fund of $100 million to reward its creators who have received the maximum number of views and engaged the audience in 60 secs short videos.
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What are the new Terms of Service?
Recently, YouTube updated its terms of service, which will be effective on June 1 for all the countries except the United States. These new terms of service came to effect in the United States in November last year.
YouTube Partnership Program (YPP)
The artists and content creators who are not a part of the YouTube Partnership Program (YPP) will not be eligible to earn revenue from ads and Premium subscriptions. Here’s an overview of the YouTube Partnership Policy (YPP)
Make sure your channel follows all the policies and guidelines before you apply for YPP:
- You need to have a 2-step verification for your Google account.
- You must have at least 1000 subscribers with 4000 hours of the watch in the past 12 months.
- Once you are eligible, you can go ahead and sign the YPP terms and conditions.
- Create 1 AdSense account.
- Once you have signed the YPP policy, your account will be reviewed! If your account is accepted, you will be eligible to earn revenue from the ad campaigns. If not, then you can re-apply after 30 days.
Updated monetization policy
According to the new monetization policy, YouTubers who are not a part of the YouTube Partnership Policy (YPP) will not be eligible to earn revenue. YouTube has determined to initiate advertisements on limited videos and channels.
This policy, will not affect the monetization offered to the creators, who are a part of the YouTube Partnership Program (YPP). The artists who are part of YPP, need to submit tax information to Google AdSense to evaluate if their payments are subject to any withholding taxes.
This policy will affect the creators who are not a part of the YPP policy fearing that the ads will interrupt their users’ attention from their videos.
Concluding thoughts
YouTube is constantly trying different techniques to drive more people towards the platform. It has been spent more than $30 million to pay and support many artists and content creators. They keep updating their terms and policies for the betterment of the users. Since the majority of the audience is from the age group of 16 to 40 years, it will be easy for the brands to advertise and gain attention from the audience as compared to telecasting the ads.
YouTube has more than 2 billion channel owners and receives more than a million views on their videos. Also, the number of subscribers is increasing every day. This change in the policy is made to maintain of income of creators since its increasing.
